To quote my favourite Lewis Capaldi, 'there must be something in the water' because a day after Emily Ratajkowski went blonde, Kylie Jenner debuted a new platinum bob on Instagram.
Now, in all fairness to Kylie, back in May she posted an Instagram story revealing that she was trying to get back to her blonde hair colour.
For anyone that's transitioned from dark brunette to platinum, you'll know it's a process and if you rush it, you can end up quite literally snapping all your hair off.
Which is why Kylie has debuted more hair colours during lockdown than we have in the past year.
The last look we got at her natural hair revealed that her signature dark (almost black) shade had been lightened to a strawberry blonde shade.
While we don't think Kylie has quite reached her white blonde dream just yet, she posted a picture on Tuesday night with what appears to be a platinum wig, which makes us think she's either getting pretty close, or she's too inpatient to wait any longer.
Wearing nothing but a Gucci bikini top and what must be some strategically placed boob tape, Kylie looked sensational.
We just can't wait to see what her latest natural hair colour is.
Meanwhile, Kylie's busy preparing for the launch of her latest makeup collection with her sister Kendall.
It launches on Friday and Kylie has already had to defend the colour choices in the eyeshadow palette, after fans claims they were shades that Kendall would never wear.
Hopefully she won't have to do the same with her next hair colour.
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