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Watch: Anne-Marie 'shaken' after falling on stage during live Brits performance
Anne-Marie is the latest celeb to to endure the pain of taking a very public fall during her performance at The BRIT Awards, nevertheless managing to carry on in true 'the show must go on' style.
The pop star slipped and fell forwards while walking down the stairs on stage, twisting her ankle outwards, while performing Don't Play with KSI and Digital Farm Animals.
Since her tumble on stage in the O2 Arena, the 30-year-old has addressed and made light of the moment, with a joke on social media.
Writing on Twitter, she said, "Didn't need my left ankle anyway," which led many fans to applaud her for styling it out like a pro and finishing the song.
But while Anne-Marie's tumble is the talk of the moment, she's not the first celeb two with millions of eyes on them to endure a misstep or two.
Many have likened Anne-Marie's fall at the BRITs to Madonna's now iconic 2015 fall, which happened at the same music awards show in London's O2.
The pop superstar also tumbled down some stairs while she was singing Living for Love, reportedly after a dancer had tried to remove the Armani cape she was wearing. It was a slightly more dramatic fall though, with the star being tugged backwards by the neck, landing at the bottom the stairs.
Writing on Instagram after the event, Madonna said, "Armani hooked me up! My beautiful cape was tied too tight! But nothing can stop me and love really lifted me up! Thanks for your good wishes! I'm fine!," making a reference to her song lyrics.
However, later in an interview on The Jonathan Ross Show she revealed, "I had a little bit of a whiplash and I smacked the back of my head, so there was a man standing over me with a flashlight until about 3am making sure I was still compos mentis."
It might feel like yesterday, but Jennifer Lawrence's most memorable fall took place at the 2013 Oscars, when she tripped over her Dior Haute Couture gown.
When walking up the stairs to the stage to accept Best Actress Award, she tripped forward, landing on her hands and knees – probably every actor's worst fear.
In true Lawrence style, the now 31-year-old made a joke of the fall when she eventually reached the microphone. Receiving a standing ovation, she said, "You guys are just standing up because I fell and you feel bad. That was embarrassing."
She later told W Magazine, "I was at the Oscars, waiting to hear if my name was called, and I kept thinking, 'cakewalk, cakewalk, cakewalk'.
‘I thought, 'Why is cakewalk stuck in my head?' And then, as I started to walk up the stairs and the fabric from my dress tucked under my feet, I realised my stylist had told me, “Kick, walk, kick, walk”.
‘You are supposed to kick the dress out while you walk, and I totally forgot because I was thinking about cake! And that’s why I fell.’
But that wasn't actually the last time she made a public trip, with her doing it at the Oscars again a year later, albeit slightly more subtly. She did almost take a few others around her down too, as she clutched on to them for support, and had to be helped up. Second time around, she laughed as she continued down the carpet, waving to fans.
Perhaps a little more intentional than the others, in her true comedic style, Amy Schumer face planted in front of Kim and Kanye at the Time 100 Gala, ironically celebrating the Time 100 issue of the Most Influential People in New York.
Later discussing the fall on The Graham Norton Show, the actor explained, "I was on the red carpet doing interviews and the journalists were looking past me to see if someone more important was behind me.
"So all the reporters went crazy for Kim and Kanye and I've always thought falling over is the funniest thing, so I took a dive in front of them. I couldn't help myself."
She added: "They didn't crack a smile which confirms they had no idea who I was, which is a relief."
Gemma Collins ver unluckily fell through a trap door at the BBC Radio 1 Teen Awards. After announcing Love Island had won Best TV Show to thousands of screaming fans in the Wembley Arena, a door below the stage opened up to allow the show's stars Jamie Jewett, Amber Davies and Marcel Somerville up to accept it.
Stepping straight into the hole, Collins fell through it, to be helped back up by the winners. Seeing the funny side of things, she later posted to Instagram with a 'Have you had an accident at work?' meme, featuring a picture of her the moment she stood back up, arm raised in the air, along with a mock National Accident Helpline.
Some might also remember her more recent fall, not on a stage, and not on a red carpet, but on the ice. Collins suffered another, perhaps slightly less amusing fall, while competing in the 2019 season of Dancing on Ice with partner Matt Evers.