Annabel's unveils World Amazon Day display

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London private members club Annabel's has unveiled a new display to celebrate World Amazon Day in partnership with The Lost Explorer Mezcal.

Designed by Creative Director at The Birley Clubs, Tatiana Kharchylava, the immersive scene is part of The Caring Family Foundation's annual month-long charity initiative, Annabel's for the Amazon, where each year the club raises funds to aid reforestation efforts in the Brazilian rainforest.

The Foundation, set up by Richard and Patricia Caring in 2019, designs and funds projects in the UK and Patricia's birthplace, Brazil.

The yearly Annabel's for the Amazon façade has become a staple moment in the London events calendar, drawing in visitors from across the world to see the magnificent display first-hand.

In partnership with The Lost Explorer Mezcal, this year's facade highlights the deforestation crisis by featuring five large-scale jaguars, an animal under threat as a direct consequence of destruction in the Amazon.

By December 2022, TCFF and Annabel's will have planted the pledged one million trees, making the foundation the UK's largest donor to reforestation in the Amazon rainforest.

Patricia said: "This year's incredible design is a stunning work of art, but it is also a symbol of our determination to draw attention to an ongoing environmental catastrophe. The destruction of the Amazon rainforest affects every single one of us. It is an ecosystem upon which we all rely which is why The Caring Family Foundation is proud to be working with SOS Amazonia to fight back through a tree planting programme that will provide sustainable support for local communities and their economies."