"Anything that is practical isn't handsome," Anna Dello Russo declared in an interview earlier this week, so how perfect that she’s creating her own extravagant collection of accessories for H&M? That’s right, fash fans, moments ago the high street hero announced it’s teaming up with the flamboyant fashionista to release jewellery, sunglasses, shoes, bags and even a trolley for all those eager shopping bunnies.
‘Unabashedly glamorous, precious and playful, the range is an expression of Dello Russo’s taste for ornamentation,’ the press release reports. The ADR-designed beauties will be available from 4th October, 2012, at the peak of the global fashion weeks and will land in around 140 stores worldwide and online.
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“I am excited by this collaboration: this is the first time H&M have involved a Fashion Director in a special project,’ Anna says. “This is the sign of an important evolution in fashion, and I am both thrilled and humbled to be the one chosen to lead it.
“I wanted to create precious accessories that are impossible to find. As a stylist I know accessorization is essential: it is the personal touch to any outfit. With these pieces everybody can have fun, turning an ordinary day into a fantastic fashion day.” Hurrah to that!
Margareta van den Bosch, Creative Advisor at H&M, says: “It’s been extremely exciting to involve Anna Dello Russo in this project, something completely different from what we have done before. Anna has a fantastic eye and a strong taste, apart from being a veritable fashion icon. She produced an extravagant range of accessories that will get H&M customers and everyone in love with fashion excited. The collection is a celebration of excess, fantasy and decoration.”
Please join us as we implode with excitement.