Angela Missoni is stepping back as creative director

·1-min read
Photo credit: ANDREAS SOLARO - Getty Images
Photo credit: ANDREAS SOLARO - Getty Images

Angela Missoni has announced that she will be stepping down as creative director of her family's namesake label, a role she has had for 24 years. The designer will however not be leaving the company, but will be staying on as president.

The decision has been taken to change the creative direction of the company following a restructure brought on by the Covid-19 crisis, and is one that Missoni took herself.

"Angela is showing sensibility and courage as well as foresight with this decision, which will contribute to kick-start the third cycle of the company with a new injection of energy and creative strength," Missoni's chief executive officer Livio Proli told WWD. "She will accompany the evolution of the brand, but she realised she would have conditioned the company in staying on as creative director."

Designer Alberto Caliri, who has been working very closely with Missoni for the past 12 years, will take over as creative director for the time being.

Proli gave some idea of the new strategy, explaining to WWD that the label needs to be "dusted off and made more relevant and cool".

"We want to offer elements of surprise in a more modern language while not betraying Missoni’s roots," he added.

The announcement follows a number of other reorganisations which have taken place within the company recently, including that Margherita Maccapani Missoni, Angela’s daughter, would be stepping down from her role of creative director of the M Missoni line.

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