After much pleading by its loyal clientele, Anastasia Beverly Hills has finally ventured into the realm of concealers.
The brand, with Anastasia Soare at the helm (the inventor of the Golden Ratio, a universal eyebrow technique to create the perfect shape), is perhaps best known for its super pigmented eye shadow palettes but now they have expanded their range of cosmetics to hide dark circles and blemishes everywhere.
The Anastasia Beverly Hills Magic Touch Concealer (£27) is a creamy formula with a medium to full coverage that gives a natural finish. There are 25 shades in total with a great range across the spectrum of skin tones.
The formula has been crafted with plant-based glycerine to nourish skin, liquorice root to soothe and amino acid coated pigments to ensure that once applied, the product stays locked in place. It works to brighten, blur, colour correct and conceal post-acne scars, pigmentation, blemishes and redness, and can be paired alongside a setting powder for a matte finish. The product is also free from parabens, gluten, alcohol, fragrance and is both Dermatologist and Ophthalmologist tested, while also being vegan and cruelty free.
The ES Best Shopping team took the Anastasia Beverly Hills Magic Touch Concealer for a spin to see if it had hype appeal. Here’s what we thought.
Abha Shah, Shopping Writer
Having become accustomed to wearing little to zero makeup in lockdown, I'm in favour of the less-is-more approach now that we're pressing play on life again. Before Times (BC) I would have thought nothing of piling on the warpaint, but now - especially in summer - I want my skin to be able to breathe. The thing is, tinted moisturiser alone won't cut it, especially over my acne scars and dark circles. Time to call in the concealer big guns.
Anastasia Beverley Hills is huge amongst beauty addicts and MUAs and its latest drop is the Magic Touch Concealer, available in 25 shades. I tried 16 for my warm medium combination Indian skin, carefully dotting the concealer on to the flaws that needed... well, concealing. Initial reaction? It looked far too thick for my liking and the distribution from the dip brush felt uneven. But hold on! What's this?
A quick blend with a brush and voila! Tired eyes vanish, spots and pores fade into nothing and my complexion as a whole brightens. Cons are few: the brush could be designed so that it’s more precise and a squeeze bottle would be my preference, as I like to get every last drop. Pros: despite appearing thick, the formula blends quickly and easily (no dragging, caking or settling - v important!), and the streaks my brush has missed melt across my skin giving a natural look. Best of all, it doesn’t feel oppressive, and teamed with a tinted moisturiser or BB cream is enough to face the world (or the office, at least). A keeper.
Natasha Mwansa, Features Social Media Producer
As someone who likes the thought of giving full face every day but rarely makes enough time for it, the right concealer is crucial. ABH’s new offering (I got mine in shade 20) applied a bit thicker than I’d have liked but once I’d blended it in, ‘she’ emerged.
‘She’ being the Natasha who gets her full eight hours. Who downs three litres of water a day. Who wakes up and manages to fit in an hour of yoga and a 15-step Korean skincare routine before work. The concealer’s coverage is full enough to glide-on-and-go for all of us last-minute Lizzies, it lasts all day and it smoothes beautifully. Next time I’ll probably go for shade 18 for an even brighter look.
Ellie Davis, Acting Shopping Editor
I have a problem with concealers. The area around my eyes gets extremely dry and no matter how much eye cream that I lather on, I find that most concealers just cause peeling and flaking - but I was very excited to find out that Anastasia Beverly Hills’ newest launch is an exception.
The applicator has a lip balm-esque tip that glides onto the skin, leaving a fair amount of product in its wake - pay attention though as a little really goes a long way here. Not only does it cover every bit of my dark circles with great colour correcting as well as burgeoning blemishes and post-picking spot scars, but it does so while remaining hydrating and easily blendable at the same time.
The coverage is definitely full but melts when come into contact with skin and the next stage of your beauty routine, which in my case is the Nars Tinted Moisturiser. While I did have to blend out creases, once set, the product stayed firmly in place for a whole day of commuting, office and my evening plans. This is 10 hours sleep in makeup form.