Amazon Prime Day was back this year, with sales surpassing more than Black Friday and Cyber Monday combined.
This year’s made-up shopping website proved more popular than ever before, as the largest global shopping event in Amazon history.
There were a record number of purchases across the retail site, with wine, beauty, personal computing and home deal categories seeing the most popularity.
Prime members purchased more than 175 million items on the Amazon website throughout the two-day-long 2019 event.
Prime Day 2019: Bestselling Prime Day items
The UK’s bestselling deals were (drum roll):
Prime Day 2019: Bestselling Amazon devices
It was also the biggest ever event for sales of Amazon devices – with voice-activated Alexa and Fire TV technology proving the most popular.
The bestselling Amazon devices for Prime Day 2019 were:
Echo Dot (still on offer: was £49.99, now £24.99)
It was also the best ever Prime Day for Kindle devices.
“Every year, we look forward to offering Prime members great deals across everything they need from homeware and fashion to the latest in tech and our own devices,” said Doug Gurr, UK Country Manager at Amazon.
“This year we’re thrilled that members in the UK had access to more deals than ever before, helping make Prime Day 2019, the biggest global shopping event in Amazon history.”
Amazon Prime Day: What you need to know
Prime Day is a global shopping event designed exclusively for Amazon Prime Members.
The first event in 2015 was introduced to commemorate the online retail giant’s 20th anniversary. It has since gone from strength to strength, growing from a one-day-only event to this year’s 48-hour-long shopping bonanza.
If previous years are anything to go by, the next Amazon Prime Day will take place in mid-July 2020.