Amazon’s Christmas advert 2021 focuses on the kindness of strangers

·1-min read
Photo credit: amazon.co.uk
Photo credit: amazon.co.uk

Amazon's Christmas advert 2021 has arrived — and it focuses on the power of connecting with people around us this Christmas.

Titled Kindness, The Greatest Gift and set to Adele's moving new song Hold On, the heartwarming ad tells the story of a young woman who is feeling anxious about life after lockdown. From university lectures to partying with friends, we see the young girl struggle with normality once again.

Feeling alone, the short ad then shows how her neighbour reaches out and forms a new friendship. As they sit on a park bench, the young girl watches as her neighbour feeds the birds. They share a smile, but her neighbour spots something is wrong.

Demonstrating kindness at Christmas, we then see the neighbour surprising the young girl with an Amazon gift: a bird feeder for her to hang from her balcony. Sure to put a smile on your face, it demonstrates how kindness truly is the greatest gift of all – even if it's something small.

Photo credit: amazon.co.uk
Photo credit: amazon.co.uk

'This holiday season will be shaped by what we've experienced during the pandemic,' says Ed Smith, EU GM of Integrated Marketing at Amazon. 'The past 18 months have been challenging for people across the globe, including many young adults. Our time together cannot be taken for granted. So this year, whilst the world will not be totally back to normal, opportunities for kindness and connection will take on a newfound importance.'

Photo credit: amazon.co.uk
Photo credit: amazon.co.uk

To coincide with the launch of the ad, customers can browse and purchase gifts from the Amazon Christmas Shop.

You Might Also Like

Our goal is to create a safe and engaging place for users to connect over interests and passions. In order to improve our community experience, we are temporarily suspending article commenting