Alison Hammond publicly supports Phillip Schofield after host's 'return' to ITV

Alison Hammond
-Credit: (Image: No credit)


This Morning's Alison Hammond is throwing her support behind Phillip Schofield amid the buzz that he might return to his former presenting gig.

The TV favourite had a tough time last year following a bombshell revelation about an "unwise, but not illegal" relationship with a younger colleague, which led him to step back from the limelight. After a break from social media, the 62 year old ex-Dancing on Ice star delighted fans by returning to Instagram last month, sharing adorable snaps of his dog Alfie.

He recently uploaded a cute picture of Alfie blending into his rug, jokingly captioning it: "Not sure where rug ends and Alfie begins! " The post was met with laughter from followers, with one playfully commenting: "Where's Wally? " It seems Alison, 49, is also cheering for Phillip, as she showed her solidarity by liking his Instagram update.

Alison Hammond
Alison Hammond is a star of This Morning -Credit:ITV

Meanwhile, This Morning has reportedly been struggling with ratings since the exit of beloved hosts Phillip and Holly Willoughby. Despite Ben Shephard and Cat Deeley stepping in, sources claim they haven't resonated with viewers.

Ratings have taken a dive, leading to "crisis talks" at the network and even job cuts, as per the Mirror's reports, reports the Express.

Despite an initial surge in viewership, recent statistics show a decline, with May's peak viewership dropping to 589,000 and an average of 486,000, as reported by The Sun.

Phillip Schofield presenting This Morning
Phillip Schofield stepped down from This Morning last year -Credit:Ken McKay/ITV/REX/Shutterstock

However, representatives from This Morning disputed these figures, telling The Mirror: "Ben and Cat have recorded the best audience reach of the year so far on This Morning with 4.5 million viewers across one week."

Yet, insiders hint that Phillip's return could be the lifeline the show needs. PR expert Ed told the same publication: "Schofield has always proven himself to be popular. He's now proven himself to be flexible and disciplined."

"Attributes that will be absolutely crucial for the likes of ITV in the years ahead, and attributes that ITV showed a total lack of in the way that they handled the initial scandal. To put it simply: ITV needs Schofield a whole lot more than Schofield needs ITV."

In May of last year, Phillip announced that he would be stepping back from This Morning after 21 years of fronting the show, amid rumours of a 'feud' with his former co-host, Holly Willoughby.

Less than a week later, Phillip admitted to having an affair with a younger male colleague on This Morning.