Alicia Keys has opened up about her lifelong struggle with acne and how she got trapped in a 'crazy cycle' trying to cover it up.
Revealing in a recent cover interview with Glamour UK, that one of the main reasons she stopped wearing makeup altogether several years ago, was because she felt she had to hide her 'bumps and scars' with makeup, which subsequently made her acne that much worse.
'Because I had make-up on under the hot lights, there were more bumps and scars,' she explained, admitting that she felt so self-conscious, she felt like she had to hide her skin; severely impacting her self-confidence and self-worth for many years.
In 2016, the Girl On Fire singer - who is married to rapper Swizz Beats - announced that she would largely no longer be wearing makeup, after an inadvertent makeup-free photoshoot made her feel 'the strongest, most empowered, most free, and most honestly beautiful that I have ever felt.'
In an open Lenny Letter (a feminist forum created by Lena Dunham and Jennifer Konner), she explains: 'I'd just come from the gym, had a scarf under my baseball cap, and the beautiful photographer Paola (never met a Paola I didn't like) said, 'I have to shoot you right now, like this! The music is raw and real, and these photos have to be too!'
In the heartfelt letter, the now 39 year-old singer wrote: 'I don't want to cover up anymore. Not my face, not my mind, not my soul, not my thoughts, not my dreams, not my struggles, not my emotional growth. Nothing.'
A post shared by Alicia Keys (@aliciakeys) on Jul 10, 2020 at 3:50pm PDT
Alongside this journey of self-empowerment, mother-of-two realised that having clear skin would be a key component on her path to feeling confident makeup-free, which is why she's now decided to launch her very own skincare range with E.l.f. Beauty, called Keys Soulcare, to help others who have suffered with acne and other skin conditions.
'I’ve always had a challenging time with my skin and having to figure out how to manage it and be in the spotlight.
'So, it’s a dream come true, (as) I’ve always wanted to create something (like this) because I wanted something that would work for me when I was having difficult times; that would make me feel great and that was also good for me.'
Explaining how she came up with the idea behind the range she said: 'I’ve been thinking about the concept of Soulcare and what it means to take care of yourself – your mind, body, soul and spirit; to create a ritual to uplift yourself. We need that now more than ever.'
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