Alicia Keys is launching an affordable skincare line with e.l.f. and we're actually buzzing
Alicia Keys is fast becoming our favourite skinfluencer. She shared her strict 5-step skincare routine back in May, admitting that it's taken a lot of work to get her skin looking so good.
But the 15-time Grammy-Award winning artist is far from hung up on her appearance. She even wrote a piece for Lenny Letter once, touching on the daily insecurities women face trying to look perfect:
"Every time I left the house, I would be worried if I didn't put on makeup: What if someone wanted a picture?? What if they POSTED it??? These were the insecure, superficial, but honest thoughts I was thinking. And all of it, one way or another, was based too much on what other people thought of me."
Alicia is also known for shunning make-up on the reg, appearing on shows such as The Voice and the X-Factor with a beautifully-bare complexion.
In a world of Facetune and filters, be more Alicia.
Well, news just in: e.l.f. Beauty and Alicia Keys have just announced the creation of a lifestyle beauty brand. Yep, you heard us right, e.l.f. Beauty (the super-affordable but high quality beauty brand) is teaming up with a superstar who has worked so hard at getting good skin that make-up is now obsolete.
No, you're doing an excited dance.
“We are beyond thrilled to leverage our strengths to help realize Alicia’s vision," said Tarang Amin, e.l.f. Beauty's chairman and chief executive officer. "It not only aligns with our mission to make the best of beauty accessible, but infuses it with an even deeper dimension,”
A post shared by Alicia Keys (@aliciakeys) on Jul 20, 2020 at 11:17am PDT
“Alicia is not just an icon," adds Kory Marchisotto, e.l.f. Beauty's chief marketing officer,"she is an inspiration. Her perspective on beauty is soulful and timeless. Together we are painting the highest vision to blaze a new trail in beauty.”
The line isn't expected to drop until 2021, but we're pretty sure it'll be worth the wait...
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