Alicia keys tends to lean towards a pared-back beauty vibe, going make-up free for big events such as The Voice and The X Factor, and outing herself as a bit of a skincare geek (she has a strict 5-step skincare routine, y'know). She even announced the creation of her own lifestyle beauty brand with e.l.f recently, which looks set to embody her spiritual, mind-body ethos (which we're totally into, by the way).
One thing's for sure, the 15-time Grammy-Award winning artist is far from hung up on her appearance, and certainly doesn't go in for piled-on make-up. But that's not to say she doesn't get experimental with her hair from time to time.
Well, the singer did not disappoint for Wednesday night's 2020 Billboard Music Awards, during which she unveiled super long hair and the bluntest fringe you ever did see.
Fringes are definitely "a thing" right now. Courteney Cox channelled Monica recently by going for the chop, Taylor Swift wore hers curly for an impassioned speech on voting, and even Jennifer Lopez got the '70s fringe of dreams. And we're so happy Alicia jumped on the fringe bandwagon, too.
She posted a picture of her stunning new look shortly after the music awards aired, alongside the caption:
"New side of Alicia to introduce you to. Nice to meet you. I’m ready 4 tonight at the @bbmas 8pm ET 💎💎💎"
So we need a fringe, and we need a sparkly bodysuit, ASAP. When's pay day again?
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