Alexandra Burke dons daffodil dress to launch Marie Curie campaign

Mikael Buck/Marie Curie/Cover Images

Alexandra Burke launched this year's Marie Curie Great Daffodil Appeal on International Women's Day on Wednesday by modelling a dress covered in hundreds of daffodils.

The singer is encouraging people to donate and wear a daffodil to support the charity's vital support for those needing end-of-life care.

"My wonderful mum and I used to wear a yellow daffodil pin every year to support the incredible work of Marie Curie. The house would always be full of bunches of daffodils throughout springtime too," the pop star, songwriter, and actor said. "Since mum passed away five years ago the daffodil has become even more special and significant to me.

"Daffodils not only remind me of happy and fond memories of mum, but I find they can help to radiate a positive sign of reflection, despite grief never truly leaving us. I'm proud to be involved in this year's Great Daffodil Appeal. I encourage anyone to donate and wear a daffodil pin this March to raise much needed funds for Marie Curie so they can provide even more end-of-life care to individuals and their families."

The unveiling of the dress, which took a week to make and incorporates over 900 daffodil pins, kickstarts Marie Curie's biggest fundraising campaign of the year.

The charity is urging people to wear a daffodil pin throughout March - not only supporting the work of the charity in providing end-of-life care to people and their families, but as a symbol of reflection for the loved ones who have died. Wearing a daffodil pin and taking part in the National Day of Reflection on 23 March is also a show of support for those who are grieving.

Marie Curie's Great Daffodil Appeal takes place throughout March and raises money to support people and their families at the end of life.