Aldi's Christmas Advert Gives Kevin The Carrot Starring Role

aldi christmas advert 2022
Aldi Teases 2022 Christmas Advert ALDI

The return of Christmas adverts to our TVs are one of if not the best thing about the build-up to the Big Day (bar pigs in blankets and copious amounts of mulled wine, of course).

Following suit from ASDA and M&S (insert Colin The Caterpillar joke here), Aldi released a teaser of their 2022 Christmas ad yesterday – and it's safe to say we're obsessed.

Paying homage to the iconic 1998 Nike World Cup Advert, it stars Kevin and his carrot family awaiting a flight to Paris for Christmas. Kevin, who is disapproving of a "football tournament in December," screws up the newspaper he is reading and tosses it away... only for some familiar football characters to take it as a cue for a kick about.

aldi christmas advert 2022
ALDI

Ronaldi passes the ball to 'Messy' (who is, unsurprisingly, spilling causing coffee-related chaos in departures). The game continues as we welcome Macaroony, Beth Swede and Marrowdona to the side. While we don't want to give too much away, whoever came up with the puns deserves a pay rise, immediately.

aldi christmas advert 2022
ALDI

Just before the teaser ad fades, we see the rest of the carrot clan sitting comfortably on the plane, when Kevin's wife suddenly realises that Kevin is missing… “KEVIN!”.

The question on everybody's lips is... will Kevin ever make it to Paris, or will he spend Christmas Home Alone?

Shoppers were quick to praise the "genius" Christmas ad, with one commenting: "Bravo Aldi, best Christmas ad of the year!" and another: "When I could not think Aldi and Kevin the carrot could do any better over the years, boy was I wrong! I love it!"

We'll be keeping our fingers crossed for Kevin and co. while we wait for the full version to hit our TV screens.