Aldi unveils 'quirky' Christmas baubles inspired by middle aisle icons - how to bag your own set
Aldi shoppers will be all too aware just how popular the middle aisle is, with no trip to the supermarket complete without a browse around the iconic range.
If you're a Specialbuys fanatic, then you'll need to hear about the retailer's latest merchandise for the holidays. There's a whole new set of six baubles for your Christmas tree, and they are inspired by some iconic bestsellers.
These limited-edition decorations are life-like imitations of the top-selling gadgets, kitchen equipment, and household items sold in the Specialbuys aisle. From its viral air fryer to summer's inflatable hot tub, you'll find a range of quirky designs to pop onto your tree.
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Each bauble has been handmade and carefully crafted in a handmade 3D-printed resin. Adorned with glitter and gemstones, they also add that touch of festive sparkle to the unique designs.
Included in the limited-edition baubles set is a miniature version of its iconic winter must-have, the winged heated airer. First launched in 2022, the supermarket has said that its nifty home gadget has sold nearly 70,000 units in the past two years.
You'll also find a pint-sized black air fryer with a silver glittering drawer. Shoppers will know that, when the air fryer craze hit, Aldi was a go-to store, with its own kitchen item selling out nearly every time it landed back in stores.
Loyal middle aisle shoppers will also spot a few other icons in the six-pack of baubles. This includes sell-out summer items such as the inflatable hot tub and kayak, alongside the best-selling pressure washer and petrol chainsaw from the DIY range.
However, it's worth mentioning that, unlike other Specialbuys, the unique Christmas baubles will not be available in stores. Instead, the supermarket is giving 105 lucky customers the chance to win the entire set of six baubles in an exclusive giveaway.
To be in with the chance of winning, shoppers simply need to send an email with their full name and mailing address to specialbuybaubles@aldi.co.uk, where they will also be entered into an Aldi £10 voucher giveaway. Submissions are open until 11:59pm on Sunday, December 8.
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Lucky winners are selected at random on December 10, and they will be contacted on or before December 18. Entrants must be 16 years-old or over, with full terms and conditions available to view on the supermarket's website here.
Julie Ashfield, Managing Director of Buying at Aldi UK, says: "At Aldi, we know our Specialbuys are one of the reasons shoppers love to visit our stores, as they never know what they’re going to find whilst doing their weekly food shop.
"This Christmas, we wanted to celebrate our wonderful middle aisle in a festive and fun way. From hot tubs to air fryers, these baubles are a must-have for Specialbuy fans. Shoppers looking to get their hands on a pack of these limited-edition baubles will need to be quick, because as with all Aldi Specialbuys, once they’re gone, they’re gone!"
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