The budget supermarket’s plush toy range, which includes Kevin the Carrot and Marcus Radishford, has proved to be a runaway success, with limited edition toys appearing on auction site eBay for many times their retail price following their launch two years ago due to high demand.
Adorable Cuthbert is available for purchase in-stores only for £3.99 from 25 November.
Eagle-eye viewers might have spotted Cuthbert being hauled away in handcuffs by police at the start of this year’s Christmas advert.
The cameo was a cheeky reference to Aldi’s legal battle with Marks & Spencer earlier this year after the budget supermarket was taken to the High Court over the popular bug dessert.
M&S, which makes the similar Colin the Caterpillar cake, claimed Aldi’s Cuthbert the Caterpillar cake infringes its trademark.
The high street retailer has now lodged an intellectual property claim with the High Court in a bid to protect Colin.
Following the news, Aldi’s social media team poked fun at the lawsuit using the hashtag #FreeCuthbert in a series of tweets.
The first tweet read: “This is not just any court case, this is... #FreeCuthbert.”
Aldi’s 2021 Christmas advert, which dropped earlier this month, introduced us to Ebanana Scrooge in a retelling of the classic Charles Dickens novel “A Christmas Carol”.
While sleeping, Ebanana is visited by the Spirit of Christmas (Kevin the Carrot in pyjamas and a white beard) who takes him on a journey to discover the true meaning of Christmas.
Along the way, he spots footballer Marcus Rashford “who’s always helping children” - who appears as a radish called Marcus Radishford.
The story closes with the words: “The moral of the story? The answer you’ll find/For you to be happy/You must be kind".
Putting their money where their mouth is, Aldi has also launched a festive campaign to donate 1.8 million meals to families who need help across the UK over the Christmas period.
The supermarket has partnered with Neighbourly, a platform that links businesses to charities and other good causes in local communities, to donate surplus food to families in need this festive period.
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