Will Ahmed CEO of WHOOP on wearable tech being the future of health services

Men's Health sat down with Will Ahmed, the founder and CEO of health and fitness wearable teach brand WHOOP. Will explains how a passion for performance and a curiosity around measuring recovery led him to develop the first generation of WHOOP bands, why the minimalist, display-free design is so integral to the brand, how AI is influencing fitness wearables, and a future he sees- with WHOOP's metrics at the forefront of health services, potentially saving lives.