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The aesthetic treatment trends that will be big for 2020

Photo credit: Getty Images
Photo credit: Getty Images

From Harper's BAZAAR

Trends in treatments come and go, with scientific, medical and technological advancements enabling progress all the time. Whether techniques applied to non-invasive 'tweakments', or devices that deliver more, here some of the UK’s top aestheticians comment on the new treatment trends predicted by the BABTAC (British Association of Beauty Therapy & Cosmetology).

As the UK’s leading beauty membership organisation, educator and insurance provider, the not-for-profit company has been working for over 40 years to raise beauty industry standards, lobbying for change and reporting on trends and issues to ensure the ongoing wellbeing of its professionals and consumers. For 2020, they say to expect (or demand) the below:

1.Natural results rule

Natural looking tweakments sound like a contradiction, but that’s what more and more of us are looking for – it’s about enhancement, not alteration. Advanced laser and skin expert, Debbie Thomas says that when it comes to skin rejuvenation, the natural look can be achieved via lasers rather than wrinkle-reducing injections (like Botox). “They keep the skin in great condition, boost everything from collagen to brightness while tackling visible imperfections like pigmentation, red veins and inflamed skin. They don’t have any of the recovery time they used to either so while it may be a less obvious approach, it will ensure more balanced and healthy looking skin.”

2.Combination treatments

Why have one treatment when you can have two, or three at once? “I launched two new treatments this year that included various modalities for the best results and I aim to do the same next year,” reports cosmetic doctor, Dr Sophie Shotter. “They are popular with my patients as they surpass expectations, which is what I like to do every time. Facials with radiofrequency and microneedling with lasers, or for a more low-key option, hydrafacials and rejuvenation treatments – by taking a mix and match approach it means practitioners don’t always have to take the most invasive route.”

3.Super spa-ing

The days when spas were just somewhere to have a touchy-feely facial and pad about in fluffy slippers are long gone, and spas are increasingly introducing aesthetic treatments onto their treatment menus. “I truly believe that wellness is about feeling good on the inside and outside so if a more aesthetic treatment can give you the confidence to tackle the world, then bring it on,” says Sara Young, founder of the Aesthetics Collective who offer aesthetics services in the spa environment and are working with the likes of The Grove, Pennyhill Park and South Lodge Spa. “It’s a concept much more in line with the EU and US spa markets where you can spa in the morning and then have a chemical peel in the afternoon.”

4.Better body tweakments

Body treatments are having a makeover. Advanced aesthetic doctor Dr Preema Vig has just launched The Body Clinic that incorporates treatments CoolSculpting (the leading non-invasive fat-reduction treatment), EMSculpt (a body contouring treatment that helps build muscle), Venus Legacy (a body contouring technology that tones and tightens), Intraceuticals Oxygen Body (a skin treatment that administers serums in conjunction with oxygen) and EndyMed (a skin rejuvenation treatment combining microneedling and focused radiofrequency); The Light Salon has recently added targeted body treatments on its menu; and Baldan has just launched Le Shape – a laser treatment for non-surgical liposuction. “I think this trend for toning muscle in-clinic to compliment fat reduction will continue into 2020 (we saw the launch of EmSculpt this year),” continues Dr Shotter. “We will see the new CoolTone hit the clinics and the makers of the well-known fat freezing treatment, CoolSculpting, are launching a muscle conditioning platform in 2020. This will compliment CoolSculpting by providing muscle hypertrophy once the fat bulk has been reduced with CoolSculpting.”

5.Clinical treatments for all skin tones

In the beauty industry, skincare, make-up and haircare has belatedly begun to embrace all skin types and skin tones, so too are clinical treatments like chemical peels, collagen induction therapy and laser. Naturally, this does put an onus on clinics and therapists to ensure they are fully trained in treating and managing all skin tones and understanding cultural nuances. “We predict that the clinics who invest in this training will see positive uplifts in their client base,” says lead aesthetician and founder of Black Skin Directory, Dija Auodele.

She also highlights how rejuvenation treatments that use energy-based devices – such as Byonik and Alift – will rise in popularity thanks to the fact they don’t use heat which makes it suitable for darker skin tones. Finally, with the entire industry calling for inclusivity, the Black Skin Directory believe that 2020 will see brands and developers ensuring clinical trials, imagery and advertising that’s more reflective of our diverse society.

6.Devices that deliver

Devices are continually evolving and new brands and companies are eager to enter the market, one of which is Pureskin, founded by aesthetician, Jayne Mitchell. Pureskin has recently developed RESHAPE, a combination technology that uses radiofrequency, vacuum, soft laser and LED; with four technologies administered via one single applicator, it can treat clients from head-to-toe. Six other tools have followed, and the range now incorporates EpiLase, a laser hair removal solution; Quantum with seven varying LED modes for face and body; and Vegas QS, a Q-switched laser device that generates powerful laser radiation in very short emission times.

Mobile therapists won’t miss out on innovations either, and fresh from the OXYjet facial rejuvenation system is the hand held, OXYjet GO. Based on the advanced in-clinic device, it delivers microencapsulated oxygen deep into the skin's dermis along with concentrated active ingredients. Using a pulsing pressure method that’s been tested to ensure the ingredients fill the intercellular spaces in the epidermis (which appear as the skin ages), the oxygen boost improves skin cell regeneration and re-energises the skin leaving it hydrated and lifted in appearance with zero downtime.

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