Extending their revolutionary Aerie Real campaign, American Eagle is making another epic stride towards inclusivity.
Yesterday, they released the REAL ME collection of nude undies and bras. Each piece comes in a load of different shades – some up to eight, depending on the style – so you can get the seamless look you want, no matter your skin tone.
Per usual, their campaign images feature photos with zero retouching – just women in their natural form.
Aerie's Global Brand President Jennifer Foyle commented on why this campaign is so important to the brand.
"We are so excited about the Real Me Collection because it goes beyond colour - not only are we offering a beautiful palette that includes a wide range of nudes, but the amazing second-skin soft fabric of these bras lets you feel like your REAL self," she said in an email to Seventeen.com.
Shop the collection here.
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