A giant inflatable breast appeared in London to make an important point about breastfeeding
It’s not everyday you happen to walk past a giant inflatable breast.
But if you happened to be walking through Shoreditch, London on Mother’s Day this year, this is exactly what you would have seen.
A post shared by DAF (@didreameralves) on Mar 29, 2017 at 10:49am PDT
An invention of creative agency Mother London, it’s part of the #freethefeed campaign which seeks to end stigma about women’s breastfeeding their children in public spaces.
Posters below the giant breast read: “Across the UK thousands of mothers feel watched and judged when feeding in public, be it from a bottle or from a breast.
????????mums???????? #freethefeed #happymothersday
A post shared by Jon (@gregolaaa) on Mar 26, 2017 at 5:20am PDT
“This is a celebration of every woman’s right to decide how and where they feed their children without feeling guilty or embarrassed about their parenting choices.
“Happy Mother’s Day. #Freethefeed.”
A post shared by Jordan Clapham (@jordan_clapham) on Mar 26, 2017 at 7:20am PDT
Unsurpisingly, the breast was quite the hit on social media, and the #freethefeed hashtag comes up with hundreds of images of it on Instagram.
Sure, it’s a little unorthodox, but it’s a point that needs making time and time again until women feel truly free to feed their little ones whenever and wherever they want.
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