9 Industry Experts on the Coolest British Fashion Brands to Buy Now

Elinor Block
·4-min read

Paris is chic; Milan is maximalist; New York is polished. But London? London is, of course, eccentric. While that term is often overused when referring to fashion in the UK, there's no escaping that Britain has a long history of being more experimental with its style. From Mary Quant to Vivienne Westwood; Alexander McQueen to Christopher Kane; Ossie Clarke to Ozwald Boatang. Whether it's tailoring, incredible prints or new silhouettes, you can't deny that British designers have often made their mark thanks to being in a hub of innovation, surrounded by different cultures and people pushing the boundaries across the arts world.

I spoke to numerous fashion industry insiders, from buyers at some of the biggest luxury retailers to British influencers and designers about the homegrown brands to invest in now. In place of London Fashion Week this season, it felt like the right time to be able to shine a light on the British labels unable to shout about new collections in a traditional runway kind of sense. All of the nine people I spoke to chose incredibly different and interesting pieces that showcase British design talent at its best. Keep scrolling to see what they picked...

Senior market editor for Net-a-Porter, Libby Jane Page has selected some of the biggest designers in the UK right now, from Molly Goddard to Wales Bonner.

Victoria Beckham Open-Back Stretch-Knit Midi Dress (£1190)

Roksanda Amber Swimmer Framed Print, 23" X 33" (£1495)

Christopher Kane Oversized Cable-Knit Wool-Blend Sweater (£645)

Molly Goddard Cressie Velvet-Trimmed Shirred Taffeta Peplum Top (£750)

Wales Bonner Blues Topstitched Twill Blazer (£1200)

Our recent Best Wardrobes in Britain star, Abisola Omole, has impeccable taste and that shines through in her selections that include a gorgeous party frock by Emilia Wickstead.

Simone Rocha Faux Pearl-Embellished Organic-Cotton Sweater Vest (£475)

Marques Almeida Boyfriend Jeans in Black (£165)

Emilia Wickstead Artemis High-Neck Sequined-Tulle Midi Dress ($3430)

Rejina Pyo Ramona Bag Patent Leather Brown (£450)

Grace Wales Bonner Saint Ann Ribbed Skirt (£375)

Colour-loving Zeena Shah doesn't disappoint with her choices of bright hues a bold prints.

Kitri Whitney Organic Cotton Hoody (£80)

L.F.Markey Anders Dress Patchwork (£130)

Kemi Telford Pink Blue Longsleeve Check Dress (£150)

Yolke Classic Silk Pyjama Set (£365)

&Daughter Ethel Hand Knit Intarsia Cardigan in Charcoal (£495)

Founder of By Rotation, the peer-to-peer rental app, Eshita Kabra-Davies, goes for cute heels, gorgeous jewellery and fun jackets.

Rejinapyo Conie Slingbacks Heels Croc Brown + Gold Heel - 39 (£440)

Shrimps Faux Fur-Trimmed Checked Wool-Twill Jacket (£327)

Alighieri Baby Sinking Stars Gold-Plated Necklace (£180)

The Vampire's Wife The Heartbreaker Cotton-Velvet Mini Dress (£850)

Supriya Lele Tie-Waist Midi Skirt (£203)

Good Shoes founder, Nia Jones, knows where to find chic sneakers. But she's also selected a classic pair of jeans from rising brand E.L.V. and trackpants by Wales Bonner.

Good News London Palm Black High (£120)

Burberry Reversible Logo Print Cotton Gabardine Bucket Hat in Honey (£350)

Wales Boner Clarendon Trackpants (£329)

E.L.V. Denim Dark Blue Match Flare Jean (£285)

Haeni Kim, creator of Kitri, knows how to find pieces that work. From a trench coat from her own line to a basket bag that's sure to be a forever wardrobe piece, take a look at her considered picks.

Kitri Sam Trench Coat (£285)

Campbell-Rey X Laguna B Set of Two Cosimo Coupe Glasses (£210)

Fee Greening Celestial Scarf (£120)

Wicker Wings White Micro Bo (£160)

Bright and bold prints are the theme of Matchesfashion buying director Natalie Kingham's wishlist. From eveningwear experts Halpern to a bejewelled Christopher Kane knit, this is everything we want to wear post pandemic.

Art School Heart & Arrow Crystal-Embellished Brooch (£140)

Charles Jeffrey Loverboy Abstract Face-Print Oversized Cotton T-Shirt (£380)

Halpern Floral-Sequinned Zebra-Print Satin Mini Dress (£1160)

Wales Bonner Lucia Crocheted Linen-Blend Dress (£650)

Molly Goddard X Underground Mort Leather Platform Derby Shoes (£420)

Roksanda Erdea Faux-Leather Panelled Wool-Jersey Maxi Dress (£1595)

Christopher Kane Crystal-Fringing Cutout Wool Cardigan (£1145)

Hurr Collective founder, Victoria Prew, has found some of the coolest dresses to try on this season, including a leather dress by Kai Collective.

Rejina Pyo Nola Tiered Tiger-Print Cotton (£695)

Isla Risa Small Hive (£85)

Rejina Pyo Elliot Jacquard Shirt (£375)

Kai Collective Umi Dress (£220)

Want to know where to find great prints? Lisou founder Rene Macdonald does.

Lisou Astrid Red Diamond Knit Top With Collar (£225)

Lisou Esme Red Diamond Knit Trousers (£250)

Donna Ida Hope the High Top Patch Pocket Flared (£93)

Alice Ruby The Magician Tarot Gemstone Necklace (£380)

Next up, the biggest spring/summer 2021 fashion trends to know.

This article originally appeared on Who What Wear

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