The 10 Affordable Jewellery Brands I Wish I Could Keep A Secret

·4-min read

Let's be straight here: There's absolutely a time and place for fine jewellery (aka those future heirlooms that are purchased for a big birthday or presented in a little black box). But these aren't necessarily the pieces you want to be wearing on the average working day sitting in front of a laptop screen. One thing's for sure: There'll always be a space in our accessory arsenal for affordable jewellery that caters to our low-key fashion needs.

Lucy Williams wearing Missoma jewellery.

I for one, don't subscribe to the idea that in order to shop sustainably you need exclusively splash the cash on designer wares. Most of my jewellery was bought on the high street and has happily served me for years. It's all about keeping a beady eye out for a good piece or design that will stand the test of time and cater to a variety of outfits and occasions.

If you're not sure where to start, let me help you. I've done a bit of digging and found some chic jewellery brands that can't be found in your typical high-street store. From Susan Caplan's vintage gems and delicate chains via Daisy Jewellery to Missoma's everyday staples, scroll down to see and shop the eight affordable brand I'm loving right now.

Astrid & Miyu

For affordable jewellery pieces that can be mixed-and-matched and layered-up, head over to Astrid & Miyu. Perfect for both birthday presents and treat-yourself buys.

Astrid & Miyu Simple Hinge Hoops in Gold (£65)

Astrid & Miyu Textured Oval Link T-Bar Necklace (£65)

Astrid & Miyu Single Dia Base Hoop in Gold (£35)

A Weathered Penny

If you're looking for geometric earrings with artistic impact, head over to A Weathered Penny. These pieces will instantly elevate your wardrobe staples.

A Weathered Penny Chunky Ember Necklace (£23)

A Weathered Penny Pear Studs (£15)

A Weathered Penny Layered Chain Necklace (£28)

Wolf and Moon

From floral clip-ons to pendant necklaces, Wolf and Moon is your one-stop shop for affordable yet high end–looking jewellery. I have my eye on the oversized link earrings, which come in a rainbow of shades.

Wolf & Moon Cloud Earrings in Cobalt Blue (£78)

Wolf & Moon Kala Earrings in Olive Mother of Pearl Clip-On (£65)

Wolf & Moon Margot Earrings in Forest Green (£56)


Missoma might be one of the better-known offerings in our lineup, but it's got to be one of the best for classic designs and purse-friendly edits. This is ideal for those looking for that special something for a friend.

Missoma Axiom Chain Bracelet (£95)

Missoma Mini Tidal Hoops (£75)

Missoma Limited Gold Claw Torque Collar Necklace (£245)

Matthew Calvin

If your taste is more delicate, head over to Matthew Calvin. These will be pieces you will wear for years to come.

Matthew Calvin Medium Basic Hoops (£48)

Matthew Calvin Beaded Chain Necklace (£62)

Matthew Calvin Praya Studs (£58)

Daisy Jewellery

I currently own a chain necklace from Daisy Jewellery, and I wear it all the time. Toeing the line between trend-led and classic, you can expect everything from pearl pendants to Art Deco–inspired shield rings.

Daisy London Jewellery Estée Lalonde Sisterhood Hoop Earrings 18ct Gold Plate (£115)

Daisy London Jewellery Estée Lalonde Short Snake Chain Necklace 18ct Gold Plate (£75)

Daisy London Jewellery Estée Lalonde Thea Ear Cuff 18ct Gold Plate (£29)

Susan Caplan Vintage

This is one of the best of the bunch. Susan Caplan is a luxury vintage label that offers curated collections of jewellery from the last eighty years. Head to Harvey Nichols for chunky chains, brooches and more.

Susan Caplan Vintage 1980s Vintage Faux Pearl Clip-On Earrings (£48)

Susan Caplan Vintage 1990s Vintage Gold Plated Figaro Chain Necklace (£48)

Susan Caplan Vintage 1980s Vintage Brushed Gold Clip-On Earrings (£45)

V by Laura Vann

With a mix of pieces and price points, V by Laura Vann is on the upper end of the affordable jewellery spectrum, but it's totally worth it for the quality. A go-to for layerable chains.

V by Laura Vann 18ct. Gold Plated Figaro Chain (£50)

V by Laura Vann Alice Corundum Red Huggies (£65)

V by Laura Vann Jean Gold Signet Ring (£85)


I'm having a bit of an ear cuff moment, and Orelia has the best selection right now. I'm eyeing the star ear cuff in particular—and it comes with such a good price point too.

Orelia Chunky Quilted Ear Cuff in Gold Plate (£13)

Orelia Huggie Hoop Earrings in Gold Plate With Starbust Charm (£22)

Orelia Star Ear Cuff in Gold Plate (£12)

Rachel Jackson

For classic jewellery pieces in a range of versatile styles head to Rachel Jackson London. I only discovered the brand recently, but I won't be forgetting it any time soon.

Rachel Jackson London Mini Gold T-Bar Necklace (£50)

Rachel Jackson London Star Studded Medium Hoops (£70)

Rachel Jackson London Serpentine Choker Chain Short Necklace (£40)

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This article originally appeared on Who What Wear

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