I guarantee that if you asked to look in any fashion editor's wardrobe right now, you'd spot at least one Danish brand. Over the past few years, the country's influence over how we get dressed cannot be understated. From older brands that have been given a makeover to newer designers that have become Instagram favourites, it's hard to ignore the impact this part of Scandinavia has had on the fashion industry. With Copenhagen Fashion Week having come to an end, we've looked at all the brands that we honestly can't get enough of.
We often think of Scandinavian style as being a homogenous minimalist style, but that's actually not true. While Swedish people might opt for a more minimalist, pared-back look, over in Denmark, and Copenhagen, in particular, there’s a shift towards prints and colours. There are plenty of influencers who prove this too. From print queen Nnenna Echem to Emili Sindlev, who loves to clash colours with sparkles, there's no shortage of Scandinavians opting for the more out-there looks. It's this eclecticism that has absolutely shone through the most recent trending fashion labels coming out of Denmark. Keep scrolling for a look at the brands we love and what we want to shop.
Where would we be without Ganni? Honestly, it's almost hard to imagine what the fashion landscape looked like before it became so ubiquitous. But the fact that it's so popular hasn't deterred anyone from shopping the brand.
Key Piece: There are so many to choose from. For a while it was the T-shirts, then the balloon-sleeve jumpers, then the oversized-collar shirts. But perhaps, for me, it has to be one of the dresses.
SHOP KEY GANNI PIECES
Ganni Ruffled Jacquard Minidress (£375)
Ganni Wool-Blend Cardigan (£245)
Ganni Cotton Poplin Blouse (£125)
2. CECILIE BAHNSEN
Dresses don't get much dreamier than those from the likes of Cecilie Bahnsen. The brand has only been going since 2015, but it has found a loyal following for its signature oversized stylings.
Key Piece: It has to be one of the gorgeous dresses. You'll feel like a modern-day Cinderella.
SHOP KEY CECILIE BAHNSEN PIECES
Cecilie Bahnsen Lumi Cloud-Matelassé Dress (£2881)
Cecilie Bahnsen Katrine Textured Flared Dress (£3538)
Cecilie Bahnsen Floral-Embroidered Puff-Sleeve Mini Dress (£1258)
3. BAUM UND PFERDGARTEN
Baum und Pferdgarten is definitely one of those brands that appeal to a quirkier sense of style. From oversized checks to puff-sleeved dresses, you'll find something that's right for you.
Key Piece: If we had to pick, it would have to be one of the pieces of knitwear or a dress.
SHOP KEY BAUM UND PFERDGARTEN PIECES
Baum und Pferdgarten Ashaki Graphic-Print Midi Dress (£249)
Baum und Pferdgarten Wave-Print Flared Cuff Dress (£306)
Baum und Pferdgarten Cicilla Crochet-Knit Cotton Vest (£208)
4. SAKS POTTS
Saks Potts coats are some of the most fun and coolest we've seen for a while. While the printed logo puffers are great, it's the shearling-lined belted coats we're keen on.
Key Piece: The faux-fur trimmed coat, of course.
SHOP KEY SAKS POTTS PIECES
Saks Potts Foxy Brown Fur-Trimmed Leather Coat (£1595)
Saks Potts Charlot Brown Fur-Trimmed Leather Coat (£576)
Saks Potts Dorthe Black Shearling-Trimmed Leather Jacket (£785)
5. STINE GOYA
If you love bold colours and shiny fabrics, then Stine Goya is for you. Ideal for injecting a bold touch into your wardrobe, here's where you can get a taste for maximalism without trying too hard.
Key Piece: One of the fun jewel-coloured dresses or the latest knits, which have become Instagram favourites.
SHOP KEY STINE GOYA PIECES
Stine Goya Marina Frill Mini-Dress (£210)
Stine Goya Florence Embellished Gingham Organic Hemp and Silk-Blend Blazer (£318)
Stine Goya Carli Belted Floral Shirt-Dress (£280)
6. ROTATE BIRGER CHRISTENSEN
When we're back to going to parties, make sure you check out Rotate for your next dress. From cool minis to sleek midis, there's something here for every dress lover.
Key Piece: The blue puff-sleeve dress. It's perfect for autumn weddings.
Rotate Birger Christensen Dawn Light Blue Jacquard Midi Dress (£320)
Rotate Birger Christensen Line Pink Zebra-Jacquard Satin Mini Dress (£150)
Rotate Birger Christensen Rotie Snake-Effect Vegan Leather Straight-Leg Pants (£180)
7. SAMSØE SAMSØE
Not everything has to be about bold colours, prints or silhouettes. Sometimes you need the basics too. And that's exactly what Samsøe Samsøe offers.
Key Piece: There are plenty of options here but the chic knitted dress is on the list.
Samsøe Samsøe Lucy Ribbed Stretch-Knit Midi Dress (£150)
Samsøe Samsøe Vestina Puffed Sleeve Organic Cotton Jacket (£180)
Samsøe Samsøe Round-Neck Striped Jersey Top (£30)
This piece was published at an earlier date and has since been updated. Next up, the biggest autumn 2021 fashion trends to know.
This article originally appeared on Who What Wear
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