7 It Items Fashion Girls Keep Buying From This Buzzy French Brand

Joy Montgomery
·3-min read

With its pared-back nonchalance and minimalist silhouettes, The Frankie Shop isn't one of those brands that fight for attention on the feeds of Instagram's best-dressed. In typical French fashion, it's a brand that somehow managed to garner a cult-like status without having to really try that hard, which is no mean feat in a digitalised fashion landscape that fights tooth and nail for those much-coveted clicks. Yet once you've clocked the brand, you start to see it everywhere you go: An oversized blazer thrown over a pair of straight-leg jeans, a colour-pop tracksuit paired with velcro sandals or a clever cutout knit rubbing shoulders with a chunky chain necklace.

Its success lies in its subtlety, but these pieces are by no means boring. I've lost count of the number of Frankie Shop designs that have boasted sellout status over the last year or two, and it's a testament to the brand's consistency that many of these items are still available to buy. I personally invested in the Linda jumpsuit last year, and I haven't looked back since: It looks just as good with a trench coat and boots as it does with velcro sandals and big sunnies.

The best thing about this French designer is that the prices aren't extortionate. Of course, they aren't high-street bargains, but neither do they have bank balance-busting, four-figure price tags. Well-made, beautifully designed and versatile: These are buys that are sure to stand the test of time. If you're new to the brand, I've put together a round-up of all the noteworthy buys that The Frankie Shop has launched over the last few seasons. From perfect boilersuits to summer-ready tank tops, scroll down to see and shop my edit.

The Boilersuit

SHOP THE LOOK

Mytheresa Linda Cotton-Blend Jumpsuit (£180)

The Frankie Shop Linda Faux-Leather Jumpsuit (£310)

The Frankie Shop Linda Faux Leather Jumpsuit in Butter (€295)

The Tracksuit

SHOP THE LOOK

Frankie Shop Jaimie Oversized Cotton-Jersey Sweatshirt and Shorts Set (£110)

Frankie Shop Vanessa Cotton-Jersey Sweatshirt (£140)

Frankie Shop Vanessa Cotton-Jersey Track Pants (£130)

Frankie Shop Jamie Cotton-Jersey Sweatshirt and Shorts Set (£110)

The Tank Top

SHOP THE LOOK

Frankie Shop Eva Cotton-Jersey Tank (£72)

Frankie Shop Eva Cotton-Jersey Tank (£72)

Frankie Shop Eva Cotton-Jersey Tank (£72)

Frankie Shop Eva Cotton-Jersey Tank (£72)

The Jumper Co-Ord

SHOP THE LOOK

Frankie Shop Knitted Cardigan and Tank Set (£150)

Frankie Shop Knitted Cardigan and Tank Set (£150)

The Waistcoat Suit

SHOP THE LOOK

Frankie Shop Twill Vest (£110)

Frankie Shop Belted Pleated Woven Pants (£165)

The Scarf Knit

SHOP THE LOOK

Frankie Shop Oversized Hooded Sweater (£205)

The Knitted Tank

SHOP THE LOOK

The Frankie Shop Oversized Cable Knit Vest in Winter White/Ecru (£155)

Up Next: Spring/Summer 2021 Trends: The Most Important Fashion Looks You Need to Know

This article originally appeared on Who What Wear

Read More from Who What Wear