Listen, skin is complicated and hard to figure out. That includes skin tone, which warrants solving an arduous equation of blue, red, or yellow undertones. But it’s 2020, and beauty brands really have no excuse for creating a diverse range of shades that cater to every skin color. As such, we wanted to pay homage to the companies doing it right. Not only do they have an outstanding amount of shades for all, they’re also genderless and encourage skin transparency when it comes to normalizing conditions like acne and eczema. The next time you’re looking for your perfect shade, take note of these reliable brands that have inclusivity embedded in their DNA.
Nude shades are notorious for being selective, particularly against women of color who have long struggled with limited shades of beige. Mented Cosmetics co-founders KJ Miller and Amanda E. Johnson wanted to expand the nude dimension to fit all skin colors. "We created Mented Cosmetics because we believe every woman should be able to find herself in the world of beauty," the founders write on their website. "We know you'll love being put first—because when it comes to beauty, no one deserves to be an afterthought." The brand's original nude lipsticks, blushes, and foundations are perfectly "pigMented" to match your individual skin tone.