5 Under-The-Radar Budget Brands You Should Know About, But Probably Don’t


Yep, it’s time to abandon the queue for the Zara changing rooms, toodle on past Topshop and shut down that ASOS window. Here’s why.


It’s the new Zara. But better. And cheaper. Those heeled ‘glove shoe’ things that have had everyone going gaga for ‘granny chic’? This is the only high street brand doing them for under £30 (and their sales prices are even more ridic).

Just. take. a. look. at those could-be-Stella flatform brogues. Hit up the website or get yourself down to their shiny new Oxford Street store NOW.


Fringed Trainers, £9.99 | Bomber Jacket, £19.99 | Skirt, £17.99 | Block Heeled Shoes, £12.99 | Bardot Top, £15.99 | Suede Jacket, £29.99 | Silver Shoes, £29.99

La Moda

Welcome to budget accessory mecca. Their faux septum rings could have come straight out of a Moroccan souk. But their prices beat eBay.

That suedette bolo tie choker? Oh-so V-Hudge. And those patchwork heel Choo-dupe boots? They’ll save you a cool £720 on the originals.


Sandals, £29.99 | Septum Ring, £2.99 | Fringed Bag, £19.99 | Choker, £4.99 | Ankle Boots, £29.99 | Sunglasses, £9.99 | Backpack, £19.99


Proper vintage? Change from a fistful of tenners? The dream is real, people. From ’50s prom dresses to ‘90s Levi’s, whatever you’re after, you’ll find it here.

Oh, and they have new clothes too, if that’s more your bag, handpicked from a choice selection of independent brands.


‘80s Leather Pencil Skirt, £22 | ‘90s Levi’s Jacket, £36.99 | ‘80s Suede Jacket, £45 | ‘50s Prom Dress, £59.99

Public Desire

You want shoes? You got shoes. Shoes that look like they just stomped straight off the catwalk and into your instantly richer life. Still not got your Dior-dupe perspex heel ankle boots? You have now.


Pink Lace-up Heels, £29.99 | Grey Boots, £39.99 | Black Loafers, £29.99 | Pom Pom Sandals, £24.99 | Silver Shoes, £29.99 | Mesh Boots, £39.99 | Khaki Court Shoes, £29.99 | Blue Faux Fur Sliders, £19.99 | White Mules, £29.99

YBD (Young British Designers)

Hot-off-the-runway picks from some of Britain’s most promising young designers. At up to 70% off.

OK, it’s still a bit pricey, even at sale prices, but it’ll provide plenty of material for that milestone birthday list… And if you need an excuse to treat yourself, well, it’s the definition of an investment buy, right? Future vintage, anyone?


White Shirt, £195 | Slogan Sweatshirt, £70 | Pearl Earrings, £100 | White Cold Shoulder Top, £240 | Shorts, £40 | Bucket Bag, £395 | Skirt, £220 | Monk Shoes, £250

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