The green and sustainable clothing, shoe, and underwear brands to shop from now
There was a time when 'sustainable clothing' would conjure images of unflattering and suspiciously scratchy styles. Thankfully, there are now a number of brands (and vintage shops) challenging that view.
When it comes to online shopping, there are tips we can take on board when trying to make our wardrobes more planet-friendly, whether it's organising clothes swaps with friends or investing in timeless, transitional pieces. There are also a number of high street initiatives that allow us to recycle our well-loved clothes when we're ready to part with them (like H&M's green boxes, and Ganni's 'take back' scheme).
When you want to invest in new pieces, these are many brands taking steps to minimise the industry's carbon footprint and implement ethical practices too - all without compromising on style.
Here are 41 sustainable brands to consider investing in. Happy shopping (and when you're done with your old pieces, think about sharing the love by putting them on eBay or Depop).