These 8 Influencers Always Repeat Their Outfits, and That's Why We Love Them

Maxine Eggenberger

It's hard to remember a time when everything you mused, liked and—let's face it—ate, wasn't documented on social media. And the effects have certainly been felt where our wardrobes are concerned. For many, posing for an outfit photograph has become part of their daily routines. Of course, some have carved impressive careers from doing so, but at what cost? As it turns out, a financial one.

Our obsession with showcasing our clothes has developed into a culture of excess, where we'd rather buy new than be seen in the same dress for a second or third time. Don't take our word for it—just look at the facts. Carrying out a study in 18,000 households across 20 countries, Movinga asked participants to estimate the percentage of unworn clothes they have in their wardrobes. On average, those in the UK thought it to be 34%. The reality? A whopping 73% of their clothes went unworn.

However, there are those who have long championed rewearing pieces they love. Of course, this isn't a groundbreaking idea, but it's refreshing to see nonetheless. And one of the women who's restyling ways never fail to impress is The Frugality's Alex Stedman. "When shopping, I not only think, 'Do I love it? 'Will it look nice on the 'gram?'" Alex confides, "But also, I try to think of at least four things it'll work with within my existing wardrobe. I don’t buy it unless I can think of a few places I can wear it to and a few different ways I can style it."

"Funnily enough, this doesn't mean my wardrobe is full of grey and black basics. My most 'useful' and reused pieces are often the most flamboyant items that can be mixed with the grey knitwear. I have a pink sequinned skirt that felt like a frivolous buy at the time, but I wore it last summer with trainers and a tee, in autumn with a hoodie and flats and now with heels and a chunky knit. Equally, my leopard coat from two years ago still makes my plain jeans and jumper look feel much more fashion and pulled together," says Stedman.

It appears other influencers share her sentiment that their pieces should be given the attention they deserve with plentiful outings. Keep scrolling to see how to repeat outfits with flair…

Shop the look:

French Connection Faux Fur Leopard Coat (£185)

Saint Laurent Cotton-Blend Jumper (£685)

COS Straight-Leg Jeans (£59)

Topshop Halia Leather Boots (£79)


Natasha proves that a strong, checked blazer is worth the investment, as she's worn this style more times on her Instagram than we can count (almost always with a white camisole underneath).

Shop the look:

Reiss Tanna Monochrome Checked Double-Breasted Blazer (£295)

Missoma x Lucy Williams Beaded Coin Necklace (£145)

Marks and Spencer Wide Leg Ankle Grazer Trousers (£25)

Her Ganni skirt may be a serious statement, but that hasn't stopped Style Memos' Alexis Foreman from wearing it on repeat, expertly dressing it up or down with a simple shoe switch.

Shop the look:

Khaite Brianne Puff-Sleeve Cotton Shirt (£598)

& Other Stories Polkadot Satin Skirt (£59)

Zara Mid-Heel Strappy Sandals (£56)

Vinyl outwear may seem polarising, but Ada has worn hers relentlessly this year. Her favourite pieces to pair it with are pink satin dresses and skirts, as well as checked trousers and white footwear—all statement in their own right. 

Shop the look:

Rains Glossed-PU Trench Coat (£96)

& Other Stories Pink Satin Shirt Dress (£75)

Oliver Bonas Destiny Checked Trousers (£60)

Fendi Roma Amor Leather Bag (£1450)

Topshop Hartley Boots (£89)

It turns out Erica Davies is just as loyal to & Other Stories's dress department as we are, though it seems this purple printed midi is her go-to.

Shop the look:

& Other Stories Purple Printed Bib Dress (£95)

Thomas Sabo Minimalist Gold-Plated Ring (£149)

Much like Alexis, Monikh makes her tartan trousers work for different climates with savvy footwear choices. Her combination of standout strides, a timeless camel knit and black accessories is near perfection.

Shop the look:

COS Relaxed Jumper (£79)

The Row Bindle Large Leather Bag (£1200)

Twin-Set Cropped Tartan Trousers (£184)

& Other Stories Croc Embossed Leather Square Toe Boots (£135)

Jeanne wears cardigans constantly, but this rose, short-sleeved style is easily her favourite. Usually worn with jeans, she keeps the spark alive by occasionally wearing it open with a white camisole underneath. 

Shop the look:

Rouje Nono Cardigan (£150)

Anthropologie Floreat Seamless Cami (£18)

Topshop Winter Jamie Bleach Jeans (£40)

Alexander McQueen Snake-Effect Belt (£399)

You'd be forgiven for thinking that ecru jeans are reserved for summer, but Bianca proves that they can be a year-round staple. Come winter, she simply adds a shearling jacket and a pair of thick-sole trainers. 

Shop the look:

Acne Studios Ian Suede Jacket (£2000)

Zara Halterneck Bodysuit (£13)

COS Barrel Leg Jeans (£69)

COS Rubber Detail Trainers (£89)

This post was originally published at an earlier time and has since been updated.

Next: The cult items that were everywhere in 2019

This article originally appeared on Who What Wear

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