There's no denying that H&M, especially right now, knows what it's doing. It caters to a lot of people and to varying tastes but still manages to somehow consistently nail it. If you don't believe me, then allow me to point you in the direction of the fact that its puff-sleeve dress from last summer was one of the most in-demand products of the year, according to Lyst. While this might not be news to many of you, the H&M Group owns a lot of other clothing brands that are just as good as its original. COS, & Other Stories, Weekday, Monki, and Arket make up the impressive collection, all of which come with their own distinctive styles.
For example, & Other Stories is definitely a more premium, fashion-led brand that appeals to millennials, whereas Weekday is more Gen Z, with its focus on '90s style. There's also Monki, COS, and Arket that are also worth knowing about. So if you're keen to discover the H&M repertoire of stores, then keep scrolling. You might find one you love.
As one of the newer editions to the H&M Group, Arket filled the market for young professionals. This is definitely geared towards a more minimalist aesthetic, but that doesn't mean it's boring. The tailoring is classic, but look out for interesting necklines and bold prints and colours.
Arket Oversized Wool Hopsack Blazer (£135)
Arket Tapered Wool Trousers (£89)
Arket Long Knitted Vest (£79)
Arket Asymmetric-Neckline Alpaca Jumper (£79)
Arket Relaxed Tapered Jeans (£59)
Arket Frill Collar Poplin Shirt (£59)
Arket Wool Blend Hopsack Trousers (£99)
Arket Quilted Long Jacket (£99)
Arket Heavy-Weight T-Shirt (£35)
Arket Textured Wide-Neck Jumper (£69)
H&M's more timeless take on fashion, COS was launched in 2007. With oversize silhouettes, chic tailoring, and great knitwear, you'll always find something that has lasting power.
COS Silk Blouse (£89)
COS Oversized Sweatshirt (£55)
COS Tie-Dye Long-Sleeve Top (£45)
COS Draped Sleeve Top (£59)
COS Wool Jacket With Patch Pockets (£135)
COS Leather Padded Mini Shopper Bag (£135)
COS High-Waisted Wide-Leg Trousers (£79)
COS Gathered Midi Dress (£79)
COS Lined Leather Slippers (£89)
This brand is very much geared towards a cooler, younger audience. Expect to find baggy checked shirts, '90s-style jeans, and vintage-looking knits.
Weekday Travis Trench Coat (£125)
Weekday Monique Sweater (£40)
Weekday Bess Fleece Overshirt (£40)
Weekday Tindra Vest (£30)
Weekday Nico Belted Long Skirt (£70)
Weekday Janis Coated Short Trench (£80)
Weekday Cruise Squared Sunglasses (£18)
Weekday Rowe Extra High Straight Jeans (£40)
Weekday Mona Bag (£35)
& OTHER STORIES
My personal favourite is & Other Stories. Full of trend-led knitwear, dresses, trousers, and boots, I've never regretted purchasing anything from here. Look out for its oversize blazers—we know our readers love them.
& Other Stories Statement Collar Wool Knit Cardigan (£95)
& Other Stories Oversized Wool Blazer (£165)
& Other Stories Fitted Alpaca Blend Puff Sleeve Top (£65)
& Other Stories Relaxed Belted Cotton Midi Dress (£55)
& Other Stories Fitted Asymmetrical Pencil Midi Skirt (£65)
& Other Stories Press Crease Trousers (£85)
& Other Stories Tall Leather Chelsea Boots (£175)
& Other Stories Sleeveless Midi Dress (£85)
& Other Stories Buttoned Patch Pocket Wool Jacket (£120)
& Other Stories Smooth Leather Tote Bag (£100)
While Monki sits alongside Weekday as geared towards a younger audience, the brand offers us "prettier" prints and pastel shades, giving it a more whimsical feel. Cute but cool.
Monki Short-Sleeved Jumpsuit (£35)
Monki Cropped Knit Cardigan (£35)
Monki Corduroy Trousers (£35)
Monki Utility Raglan Coat (£60)
Monki Oversized Cotton Shirt (£35)
Monki V-Neck Shirt (£25)
Monki Thick Strap Crop Top (£10)
Monki Balloon Sleeve Shirt (£25)
Monki Faux Leather Coat (£50)
Monki Midi Wrap Organza Dress (£60)
Next up, The biggest spring/summer 2021 fashion trends to know.
This article originally appeared on Who What Wear
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