Small But Mighty: 45 Pieces From the Coolest Independent Brands

Joy Montgomery
·3-min read

Whether you're a shoe hoarder or a jacket fanatic, a dress lover or a bag addict, it's safe to say that there is an independent brand to cater to your wardrobe needs.Thanks to word of mouth and the power of social media, theever-diversifying fashion industry is finally allowing niche labels to come to the fore. Big brands don't have a monopoly over the landscape, as many customers are wanting to invest in original design and lesser-known styles.

Sadly, some of these labels are being hit by the current crisis, and as a publication, we're doing our very best to support the talent we love in any way possible. That's why we've dedicated our end-of-month shopping gallery to these independent brands. Honestly, we were spoilt for choice, and we wish we could include every brand we came across online (although that would turn into a long article), but we managed to whittle it down to 45 new season-ready pieces.

Of course, we understand that many of you are tightening the purse strings right now, but we would love for you to show your support by giving your favourite independent brand some airtime on social media, posting a nice comment on its feed or even just giving it a like—every little bit helps! But if you happen to be in need of a little fashion-based pick-me-up this month, scroll down to see the pieces we're loving this winter. Enjoy!

Shop our independent-brands edit:

Chalsie Joan Joan Blouse in White Cotton (£160)

Tada & Toy Basic Oval Charm Hoops (£110)

Cawley Studio Sheepskin Avis Jacket (£1170)

Paloma Wool El Valle Check Jacquard Knit Top (£115)

Agneel Mona HALF-MOON Bag in Grained Calf Leather (£501)

Peachy Den June Jumpsuit in Navy (£140)

Piece of White Tina Shirt (£435)

Seventy + Mochi Iris Jumpsuit in Mineral Red (£130)

Daisy London Jewellery Estée Lalonde Chunky Chain Necklace 18ct Gold Plate (£191)

Stefania Vaidani Vichy Shirt Blue (£165)

Anine Bing Kaia Double-Breasted Grain De Poudre Blazer (£310)

Frank's LDN The Wendy Dress Satin (£210)

Musier Paris High Boots Mia (£280)

Lola Alba Vintage Vintage Garden Quilt Jacket (£185)

Stellar 79 'X' Box Chain - 18 Karat Gold Vermeil (£215)

House of Dagmar Regina Sweater New Season (£359)

Folklore Money Pouch (£283)

Saint James Sailor Collar Striped Heavyweight Cotton Jersey Nautical Shirt (£105)

Maison Cleo Sophia Jeans Jacket (£235)

La Veste School Pants Red (£180)

Ilk + Ernie No Frills Blouse (£78)

Muse For All Waistcoat (£262)

Minjukim Pleated Cotton-Blend Twill Peplum Top (£520)

Teija Eilola Reversible Wool Coat With Large Shawl Collar (£420)

Damson Madder Organic Cotton Tiered Maxi Dress in Patchwork With High Neck (£130)

De Mellier London The Los Angeles (£395)

Hayley Menzies Drifters Merino Wool Long Cardigan (£550)

Aje Arcadian Knot Dress (£542)

Vince Champagne Silk-Satin Shirt (£345)

Hope Macauley Gooseberry Colossal Knit Jacket (£320)

Aardes Gathering Shirt (£120)

Stone & Mason Dravite Stamford (£425)

Kai Collective Gaia Top Orange (£80)

Aaks Hawa Rainbow (£180)

Esthe Green Plisse Blouse (£105)

Cro-Che Reet Petite (£205)

Loveness Lee Rebutia Small Earrings (£165)

St. Agni Evon Trousers in Taupe (£239)

Bouguessa Two-Tone Fitted Blazer (£484)

Fruity Booty Kiwi V-Wire (£40)

Rejina Pyo Felix Brown Checked Wool-Blend Jacket (£625)

Aligheri Shadow 24kt Gold-Plated and Pearl Earrings (£280)

Olivia Rose the Label Shirley Puff-Sleeve Stretch-Cotton Top (£180)

Isabelle Fox Sophia Cotton Midi Dress (£275)

Next up, Autumn/Winter 2020 Trends: The New Fashion Looks You Need to Know

Opening Image: @lucywilliams02

This article originally appeared on Who What Wear

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