Small But Mighty: 33 Pieces From the Coolest Independent Brands

·3-min read

Whether you're a shoe hoarder or a jacket fanatic, a dress lover or a bag obsessive, it's safe to say that there is an independent brand to cater to your wardrobe needs.Thanks to word of mouth and the power of social media, theever-diversifying fashion industry is finally allowing niche labels to come to the fore. Big brands don't have a monopoly over the landscape, as many customers want to invest in original design and lesser-known styles.

Sadly, many of these labels have been hit by the global pandemic, and as a publication, we're doing our very best to support the talent we love in any way possible. That's why we've dedicated our end-of-month shopping gallery to these independent brands. Honestly, we were spoilt for choice, and we wish we could include every brand we came across online (although, that would turn into a long article), but we managed to whittle it down to 33 new season–ready pieces.

Of course, we understand that many of you might be tightening the purse strings right now, but we would love for you to show your support by giving your favourite independent brand some airtime on social media, posting a nice comment on its feed or even just giving it a like—every little bit helps! But if you happen to be in need of a little fashion-based pick-me-up this month, scroll down to see the pieces we're loving this autumn. Enjoy!

Shop our independent-brands edit:

Mirla Beane Check Jacket (£195)

Meem Label Lincoln Asymmetric Textured Grey Wrap Top (£89)

Fanfare High Waisted Recycled Fully Patchwork Jeans, Blue Denim (£99)

Gingham Palace Cabin Girl Sailor Shirt (£87)

Rogue Matilda Tootsie in Velvet (£165)

Benjamin Fox Leon in a Camel Wool (£320)

Lydia Bolton Green Seersucker Frill Shirt (£110)

Flat Fifteen Blue Taffeta Scallop Handle Bag (£95)

Queens of Archive Minnie (£320)

The Marcon Court Project Reworked Vintage Blazer (£70)

Chalsie Joan Anna Blouse (£160)

If Only If Emily (£199)

Thought Delilah Fairisle Organic Cotton Wool Roll Neck Jumper (£90)

Studio Kyodai Rho Tortoise by De-Sunglasses (£118)

Aligne Ellen Cocoon Coat (£185)

Rave Review Iggy Asymmetric Patchwork Cotton Midi Dress (£670)

Daphine Baby Bea Necklace (£150)

Birdsong London Pink Gingham Trousers (£145)

Omnes Lila Cami Top With Cross Back Detail in Cream (£35)

Cawley Studio Winnie Hand-Smocked Gingham Linen Dress (£755)

Mad Brown Knitwear 237 (£295)

Oxley Hand Printed Organic Bleached Cotton Denim Jeans (£295)

Seventy + Mochi Suki Dungaree in Ecru Denim (£120)

Deiji Studios The 01 Washed-Linen Belted Top and Pants Set (£200)

E.L.V. Denim Mid Blue Match Flare Jean (£285)

The Make Willow Hand Painted Silk Oversized Blouse (£142)

D the Brand Organic White Western Shirt (£125)

Aggi Gwen How Blue Am I Trousers (£213)

Frank's LDN The Falcus Dress Green (£190)

Farewell Foolish Objects Ohio Star Quilt Jacket (£250)

Alohas South Bicolor Camel & Beige (£194)

Kai Collective Gaia Top Orange (£80)

Next up, 39 of the Coolest French Fashion Brands Everyone Should Know

This article originally appeared on Who What Wear

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