Small But Mighty: 33 Pieces From the Coolest Independent Brands

·3-min read

Whether you're a shoe hoarder or a jacket fanatic, a dress lover or a bag addict, it's safe to say that there is an independent brand to cater to your wardrobe needs.Thanks to word of mouth and the power of social media, theever-diversifying fashion industry is finally allowing niche labels to come to the fore. Big brands don't have a monopoly over the landscape, as many customers are wanting to invest in original design and lesser-known styles.

Sadly, some of these labels have been hit by the global pandemic, and as a publication, we're doing our very best to support the talent we love in any way possible. That's why we've dedicated our end-of-month shopping gallery to these independent brands. Honestly, we were spoilt for choice, and we wish we could include every brand we came across online (although that would turn into a long article), but we managed to whittle it down to 33 new season-ready pieces.

Of course, we understand that many of you are tightening the purse strings right now, but we would love for you to show your support by giving your favourite independent brand some airtime on social media, posting a nice comment on its feed or even just giving it a like—every little bit helps! But if you happen to be in need of a little fashion-based pick-me-up this month, scroll down to see the pieces we're loving this autumn. Enjoy!

Shop our independent-brands edit

Cawley Studio Winnie hand-smocked gingham linen dress (£755)

Chalsie Joan Anna Blouse (£160)

Mad Brown Knitwear Cardigan (£155)

Oxley Hand Printed Organic Bleached Cotton Denim Jeans (£295)

Benjamin Fox Collette (£170)

Ren Delphine Tunic (£195)

Navy Grey The Traditional (£195)

Chopova Lowena Pleated Plaid Midi Skirt (£770)

Appetite Studio The Martini (£170)

Yolke Beatrice Dress (£220)

Caes + NET SUSTAIN shirred Lyocell and cotton-blend poplin maxi dress (£270)

Celia B Pensamiento Top (£159)

Arkitaip The Lolo Sleeveless Polo Top in Lavender (£125)

Mandel Almond Bag Micro Caramel Croc (£249)

Riley Studio Recycled Cotton Heavy Weight Boxy T-Shirt (£55)

Deiji Studios The 01 Washed-Linen Belted Top and Pants Set (£200)

Bci Cotton Boxy Shirt in Poppy Print (£50)

E.L.V. Denim Mid Blue Match Flare Jean (£285)

Ohsevendays Upcycled Black Wide Leg Jumpsuit (£85)

D the Brand Organic White Western Shirt (£125)

Aggi Gwen How Blue Am I Trousers (£213)

Hôtel Vetements La Provençale (£330)

The Make Willow Hand Painted Silk Oversized Blouse (£142)

The Marcon Court Project Made to Order Reworked Vintage Shirt (£150)

Seventy + Mochi Pablo Jacket in Retro Vintage Denim (£95)

Studio Kyodai Demi-Lune Shoulder Bag (£130)

Frank's LDN The Falcus Dress Green (£190)

Farewell Foolish Objects Ohio Star Quilt Jacket (£250)

Alohas South Bicolor Camel & Beige (£194)

Studio Darla Sadie Puff Blouse Black Satin (£90)

Kai Collective Gaia Top Orange (£80)

Cro-Che Reet Petite (£205)

Next up, 39 of the Coolest French Fashion Brands Everyone Should Know

Opening Image: @lucywilliams02

This article originally appeared on Who What Wear

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