Small But Mighty: 36 Pieces From the Coolest Independent Brands

Joy Montgomery
·3-min read

Whether you're a shoe hoarder or a jacket fanatic, a dress lover or a bag addict, it's safe to say that there is an independent brand to cater to your wardrobe needs.Thanks to word of mouth and the power of social media, theever-diversifying fashion industry is finally allowing niche labels to come to the fore. Big brands don't have a monopoly over the landscape, as many customers are wanting to invest in original design and lesser-known styles.

Sadly, some of these labels are being hit by the current crisis, and as a publication, we're doing our very best to support the talent we love in any way possible. That's why we've dedicated our end-of-month shopping gallery to these independent brands. Honestly, we were spoilt for choice, and we wish we could include every brand we came across online (although that would turn into a long article), but we managed to whittle it down to 36 new season-ready pieces.

Of course, we understand that many of you are tightening the purse strings right now, but we would love for you to show your support by giving your favourite independent brand some airtime on social media, posting a nice comment on its feed or even just giving it a like—every little bit helps! But if you happen to be in need of a little fashion-based pick-me-up this month, scroll down to see the pieces we're loving this spring. Enjoy!

Shop our independent-brands edit

Seventy + Mochi Pablo Jacket in Retro Vintage Denim (£95)

Muse Studio Jewellery Gold Molten Hoops (£400)

Farewell Foolish Objects Ohio Star Quilt Jacket (£250)

Alohas South Bicolor Camel & Beige (£194)

Benjamin Fox Katerina in a Hand Block Harlequin (£150)

Stefania Vaidani Eros Flared Pants (£204)

Omnes Organic Cotton Midaxi Dress With Tie Straps in Gingham Check (£65)

Mad Brown Knitwear Number 57 (£295)

O Pioneers Clara Dress in Willow Blue and Rust Floral (£395)

Stellar 79 'X' Box Chain - 18 Karat Gold Vermeil (£215)

Grandpa's Shirts Lily Shirt (£55)

Glassworks London Mid Blue Denim Front Slit Maxi Skirt (£95)

House of Alice Hoa Signature T-Shirt Aqua White (£35)

Julia Allert Long Button-Up Faux Leather Trench (£378)

Tada & Toy Basic Oval Charm Hoops (£110)

House of Sunny Paradise Party Pant (£85)

Studio Darla Sadie Puff Blouse Black Satin (£90)

Cawley Studio Faro Mac Grass Womens (£500)

Chalsie Joan Joan Blouse in White Cotton (£160)

Ilk and Ernie Farah Workwear Wide Legged Jumpsuit in Red Gingham (£135)

Bouguessa Hind Belted Cotton Maxi Shirt Dress (£528)

Daisy London Jewellery Estée Lalonde Chunky Chain Necklace 18ct Gold Plate (£191)

Wressell Studios Tie Dye Sweatshirt (£28)

Peachy Den June Jumpsuit in Navy (£140)

Frank's LDN The Falcus Dress Yellow (£190)

Folklore Money Pouch (£283)

Maison Cleo Sophia Jeans Jacket (£235)

La Veste School Pants Red (£180)

Muse for All Gaia Trenchcoat (£1950)

Fruity Booty Peaches N Cream (£70)

Hayley Menzies Drifters Merino Wool Long Cardigan (£550)

Hope Macauley Gooseberry Colossal Knit Jacket (£320)

Aardes Gathering Shirt (£120)

Kai Collective Gaia Top Orange (£80)

Aaks Hawa Rainbow (£180)

Cro-Che Reet Petite (£205)

Next up, 39 of the Coolest French Fashion Brands Everyone Should Know

Opening Image: @lucywilliams02

This article originally appeared on Who What Wear

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