27 Must-See Under-£100 Buys From My Latest High-Street Deep Dive

·4-min read

In Britain, we're blessed with some of the best affordable fashion the world has to offer, culminating in our beloved high street. I've always been a frugal spender, and in my decade tenure as a style editor, I've become something of a high-street shopping expert. So when my colleagues asked me to share my favourite under-£100 products for the season ahead, I was more than up to the challenge.

Abi Omole wears a gilet, bra top and trousers, all from H&M.

I firmly believe you don't need to part with serious cash to get your hands on something exceptional or to assemble a high-end look. Case in point: All of the below. I spent the best part of an afternoon scouring each and every new-in section to bring you a concise edit of the best under-£100 products out there.

Spanning the stalwarts—think Mango, H&M and Zara—all the way to the under-the-radar brands fashion types would love to keep secret, I'm lifting the lid on the new season and showcasing the must-have pieces you need to look on-trend (and that won't bust your bank balance). If you're looking for a floaty dress to wear with your chunky boots or perhaps an It knit to pep up your sweater collection, keep scrolling to see my affordable fashion wish list.



Topshop 70s Floral Puff Slv Midi in Multi (£56)

The ideal accompaniment to leather knee boots.

H&M Dress (£40)

This is so chic, and I’m also taken with the matching satin trousers.

Sister Jane Garden Pearl Midi Dress (£95)

I’m blown away by the detail on this dress.


Mango Quilted Jacket (£60)

There are no two ways about it—this will sell out.

Marks and Spencer Checked Fringed Shacket With Wool (£79)

I recently ordered this shacket and can confirm it looks excellent with jeans and knitted dresses alike.

Next Brown Longline Teddy Borg Coat (£62)

I did a double take when I saw this price—so much coat for so little dough.


River Island RI Studio Cowl Neck Tie Blouse (£50)

Say hello to your new going-out top—in on-trend Kermit green no less.

Uterqüe Pleated Shirt With Faux Pearl Detail (£100)

I’m a sucker for white blouses with pretty details.

& Other Stories Fitted Flare Cuff Shirt (£65)

Iterations of this retro print keep cropping up.


COS Single-Breasted Tailored Waistcoat (£69)

If you still haven’t bought into the waistcoat trend, this is the perfect piece to do so with.

Warehouse Clean Wide Leg Trousers (£36)

These trousers come with a matching shirt, and they look so stylish worn together.

Zara Double-Breasted Blazer (£60)

Switch out your classic black blazer for an equally timeless khaki one.


& Other Stories A-Line Midi Skirt (£65)

Wear this skirt with camel shades for an expensive-looking shade pairing.

H&M Calf-Length Skirt (£25)

Call off the search—I’ve just found the chicest black skirt.

Zara Floral Print Skirt (£30)

Hands down the most flattering skirt I’ve seen in a long while.


Charles & Keith Burgundy Zadie Padded Shoulder Bag (£75)

This cult bag has just been restocked in all colours, and the burgundy is autumnal perfection.

Reserved Leather Baguette Bag (£40)

Cream or white arm candy will make any outfit feel fresher, particularly when it comes in such a sleek silhouette.

JW Pei Gabbi Bag in Grass Green (£79)

This bag has been all over Fashion Week—now, it’s all over my wish list.


Arket Barrel Leg Jeans (£69)

Like the rest of the fashion world, I’m trading in my skinnies for slouchy denim.

Hollister Cargo Dad Jeans (£42)

The contrast pockets are so cool.

Karen Millen Curve Seamed Wide Leg Jean (£48)

Front-seam jeans were big on the autumn runways. I’ll be paying homage with this frugal pair.


H&M Chunky Leather Boots (£80)

I swear everyone will assume these boots are designer. Keep the receipt as proof.

Zara Shimmery Mid-Heel Slingback Shoes (£60)

These heels feel very Mach + Mach. I've just ordered them for a wedding I'm attending in October.

Mango Leather Penny Loafers (£80)

I live in loafers from September to April, and this Mango pair looks so expensive I simply can’t resist it.


And/Or Rachel Stripe Round Neck Jumper (£59)

I love this colourful take on a classic Breton-stripe knit. If you prefer cream and black, rest assured it also comes in that combination.

House of Sunny Waterloo Sunset Zip-Front Knit (£98)

House of Sunny’s best-selling zip-up knit is back and in a versatile cream colourway, too.

Warehouse Checkerboard Knit Jumper (£44)

The dress version of this has already sold out, so we predict this jumper will follow suit.

Next Up: 7 Autumn Accessory Trends That Are Already Taking Over

This article originally appeared on Who What Wear

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