This guy instantly regrets sticking a strip of tape over his eyebrow - then ripping it off.
The video, which has gone viral after he shared it on his TikTok profile, includes the incredulous reaction from a woman in the background.
"You must maintain," he bizarrely exclaims at the start of the video as he applies the tape, before tearing it off. He is lost for words when he realises its cost him his eyebrow.
"Did you really just do that?" the woman asks.