Sotheby's to auction retro Swatch watches
Sotheby'sauction house are set to sell a collection of rare Swatch watches in an upcoming auction.
Swatch was founded in the early Eighties by Nicolas Hayek and the brand quickly became popular thanks to their bright colours and quirky designs. The watches are still sold the world over with the company having sold hundreds of millions of watches since the beginning.
The timepieces will be sold in the 'Important Watches' category at auction on 10 November in Geneva, Switzerland. According to Sothebys the auction will also include Rolex and Patek Philippe models.
According to The Local, the auction will include iconic designs such as the 'Jelly Fish' from 1983. The 'Jelly Fish' was Swatch's original see-through watch which even came with a transparent face and visible dials.
The original version of the watch was designed by Marlyse Schmid and there were only 200 pieces made. The watch is still on sale to this day and can be purchased on the Swiss company's website.
There has been no suggestion as to how much the watches are expected to raise but a collection of nearly 6,000 Swatch timepieces were sold in a Sotheby's auction in Hong Kong in April and raised a staggering $6 million.
It's also recently been reported that the popular watch company are set to step up and produce a range of wearable technology.
Nick Hayek, CEO, told Switzerland's Tages-Anzeiger newspaper that the smartwatch would be called Touch Zero One. Speaking of its main rival which is currently dominating the market, he said: "The Apple Watch is an interesting toy, but not a revolution."
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