Burger King is seeking a day of peace with its arch-rivals, McDonald's.
The famous fast food chain reached out to its competitors suggesting that they come together for one day only, put their difference aside and create a burger together using the best of both recipes.
The company made its bid by running full page ads in the New York Times and Chicago Tribune.
Burger King have proposed that the two chains come together to create the ultimate burger, the 'McWhopper'.
They signed off their proposal by suggesting they 'end the beef, with beef'.
The chain is suggesting the burger be available for one day, in a pop-up store in Atlanta - the half way point between the two company's headquarter offices.
Burger King have gone as far as to design packaging, the store and even the staff uniforms.
But, there is a reason behind this sudden desire to set aside their differences. All proceeds from the burger sales would go to the charity, Peace One Day.
McDonald's CEO, Steve, took to Facebook to respond saying: "We love the intention but think our two brands could do something bigger to make a difference."
The CEO continued: "And every day, let's acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstances of the real pain and suffering of war."
The message was signed off with an additional "A simple phone call will do next time." So maybe the big, attention grabbing gesture didn't work out quite the way it should have done.