Celebrity money gurus: The Rooneys

There's no doubting Wayne Rooney's skills on the football pitch. They were responsible for netting him a £70 million Manchester United contract in February - paid over the next five and a half years. But playing football isn't Rooney's only source of cash. Even before he steps onto the pitch he makes millions every year from sponsorship and endorsements.

Rooney hardly has the devastating good looks that sponsors normally go for. So how has he become such a valuable brand?%VIRTUAL-SkimlinksPromo%