Dodge enlists the help of Ron Burgundy to shift its new Durango

Leon Poultney
Dodge enlists the help of Ron Burgundy to shift its new Durango
Dodge enlists the help of Ron Burgundy to shift its new Durango

Procuring the services of arguably one of the worst anchormen in history to advertise a new product is akin to commercial suicide, but famous American car manufacturer dodge thinks otherwise.