Negative portrayal harming campaign

colelcting water at a pump
colelcting water at a pump

/Eye Ubiquitous/Press Association Images

The negative portrayal of Africa in the eyes of the British public is undermining efforts to bring an end to hunger on the continent, Oxfam has said.

The aid agency said that three-fifths of people questioned said they have become desensitised to images depicting issues such as hunger, drought and disease.