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Pay as you tweet: the first Kellogg's 'Tweet Shop' opens

Kelloggs
Kelloggs

You can now use a tweet instead of cash to pay for the latest product from Kellogg's. But how does it work and will other retailers follow?

Shopping and social media have formed a new collaboration this week as Kellogg's has opened the first ever shop where you can buy its new crisps in exchange for a mention on Twitter.%VIRTUAL-SkimlinksPromo%