Kelly Brook gives the traditional seaside postcard a sexy twist

O2 Travel/Rex

Kelly Brook has become the face (and body, and legs) of a new campaign by O2 Travel celebrating the art of the traditional seaside postcard.

The latter-day postcard girl has worked with O2 Travel to create a digital take on the classic postcard, bringing it up-to-date so a new generation can stay in touch and share their holiday memories whilst adding a touch of fun and traditional holiday glamour.

The campaign comes as research shows that traditional picture postcards are declining.
Commissioned by O2 to support the launch of O2 Travel, a new service providing customers with a worry-free way to use their mobiles throughout Europe this summer, the research found that just one in six people in the UK have sent a postcard home this year (16%). Almost half (45%) of UK adults today have never event sent a postcard, with over half of under 24 year olds never even considering them.

02 Travel/Rex

To help preserve the glamorous, saucy and sometimes silly art of postcards for future generations to enjoy, O2 Travel teamed up with Kelly Brook to make a series of "social media postcards".

Celebrating the joy of sharing memorable holiday moments, the entirely new postcards have been commissioned to immortalise Kelly in the style of 1950s seaside images.

Personal photos taken of Kelly on her holidays in Los Angeles have been reimagined and will be shared by her from her next break with her thousands of fans and followers worldwide.

Kelly said: "For years I used to send postcards home to family and friends. It was always the cheekiest, funniest ones that I could find. Sadly, I don't see any of those images any more. Like most people, I want to be able to share my holiday as it happens - sending friends photos home on Twitter and Facebook. The chance to be immortalised by a 1950s postcard illustrator was too good to pass up - if we can't save the postcard, then at least I can have a role bringing it up to date for a new audience to enjoy."

What do you think of the Kelly Brook postcard? Leave your thoughts below...

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