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Tesco launches 'virtual' airport store

Virtual store
Virtual store

Tesco

Tesco has launched a 'virtual supermarket' at Gatwick Airport, which will be open for the next fortnight. The 'store' is made up of a number of giant billboards featuring moving screens. Travellers can scroll through them, scanning the barcode of all their every-day essentials with their phones, and book a food delivery ready for their return home.

So is this a breakthrough in convenience, or an expensive gimmick?