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'Freeze on day of purchase' advice dropped by Sainsbury's

Rui Vieira/PA Wire


In an effort to reduce food waste, Sainsbury's have introduced new labelling to reassure customers that many products can still be frozen up to its use by date.

The new initiative, in partnership with the Waste and Resources Action Programme (WRAP) will see labelling on many products changed from 'freeze on day of purchase' to 'freeze as soon as possible after purchase and always use within the use by date'.