10 investment mottos for 2012
"Keep Calm and Carry On."
It's the Second World War motivational slogan that never was, but has since spawned a myriad of imitations. It says much of the British character that the original posters, two and a half million of which were printed in 1939 to boost morale in the event of national disaster, were not distributed because the situation was never considered to be bad enough.