Once beloved of celebrities and recommended by the stars, Botox is no longer the must-have of the beautiful people. In fact, the trend these days is for a much more natural approach to anti-ageing.
But what are the alternatives? We check out some of the non-invasive options available.
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Anti-ageing with bite
Just as Botox uses a toxic substance to smooth out those fine lines, Crystal Clear Intense Anti-Ageing Serum uses a tiny dose of something dangerous - snake venom. Along with active ingredients such as precious stone to boost radiance and an oxygen complex to aid skin cell regeneration, our slithering friends are rumoured to hold the key to wrinkle-free skin.
Vaccinate your face
Okay, so science has yet to discover the secret of eternal youth but thanks to the boffins at Givenchy, there is a cream available that claims to slow down the effects of ageing on the skin. Their Vacc'in For Youth claims to fool the skin cells into thinking they are being damaged, causing your visage to repair itself naturally.
The knife-free face-lift
If your idea of age-defying doesn't include the surgeon's knife, try Estée Lauder's Perfectionist [CP+] Wrinkle Lifting Serum Corrector. It might be a mouthful, but the blend of peptides, proteins and amino acids are meant to naturally boost your skin by supporting the production of essential proteins, collagen and elastin to keep you plumped, smooth and youthful.
Shaped and sculpted
As we grow older, our faces show the signs with a less plump cheek, a hollower eye and a saggier jaw and neck. But thanks to Lancôme Renergie Lift Volumetry you won't need to head for the operating table - this cream claims to plump up, tone up and improve the contours of your face.
The laser way or the lazy way?
Laser treatment might work but it comes with pain and at a price. After decades of research, however, skincare specialists Clinique have come up with Repairwear Laser Focus Wrinkle & UV Damage Corrector, a serum that reduces the appearance of wrinkles and repairs UV damage in much the same way. Tests revealed that just three drops of the miracle potion, twice a day for 12 weeks achieved 63 per cent of a laser's wrinkle-reducing power.