It's officially that time of the year: Amazon Prime Day deals are flooding our inboxes, and we're both excited and, TBH, mildly overwhelmed. After all, deals span all categories, from beauty and fashion to tech and fitness, and the markdowns are legit (think: literal hundreds off select items and major percentages off). As you probably already know, Amazon Prime Day lasts 48 hours, starting Tuesday, June 12, and ending Wednesday, July 13. For those new to the annual savings event, it stars exciting (and quick-to-sell-out) markdowns dubbed Lightning Deals, plus highly covetable Deals of the Day that last for - you guessed it - 24 hours.
So, how can you make the most of Amazon Prime Day? Our advice is to log on early (set those alarms, people!) and with a plan of attack, ideally by zeroing in on the items you want ASAP so that someone doesn't hit "Add to Cart" before you do. To help you uncover the best of the best deals for 2022, we've rounded up 12 editor-loved picks to consider, spanning all categories and including everything from a lip treatment that our content director is obsessed with to a smart TV that we're willing to bet will sell out in the blink of an eye. A friendly reminder: don't forget to act fast if you want them, or else they might be gone for good. Happy savings!