This £115 designer bag is the world's most wanted right now
New Balance trainers, Ganni dresses – there are certain fashion buys that gain cult status as soon as they're released, with everyone from celebrities to the fashion crowd joining waiting lists to get their hands on them.
Now, fashion search engine and leading shopping website Lyst has revealed the most wanted items from the last three months – and a mid-range designer bag has taken the top spot, with demand spiking 270% amongst Lyst's 100 million shoppers.
The bag in question is the shopper by US brand Telfar, and will set you back approx. £115 for the smaller size.
Lyst say: 'Telfar’s shopping bag is the hottest product in the world. Starting from the relatively accessible price of $150, Telfar’s motto "Not for you, for everyone" sums up the new mood that has swept fashion — and the world.
'As a Black-owned brand that stands for inclusivity, Telfar has been well placed to capture the increase in purpose-driven shopping, with demand for the bag spiking 270%. Over the quarter, founder Telfar Clemens won the prestigious CFDA award, US Representative Alexandria Ocasio-Cortez posted about her Telfar bag on Instagram, and a hot collaboration with UGG was announced. Searches for the brand overall increased 61%.'
Unsurprisingly, this demand means the bag constantly sells out, so you'll need to bookmark the Telfar site, or sign up for brand alerts, for any sign of a restock.
Lyst say that Telfar are spear-heading a revolution in how we shop, fuelled in part by the pandemic and global changes.
'There are clear signals that consumers still love fashion — and not just sweatpants or hoodies,' they explain. 'Shoppers are willing to spend on brands that spark excitement and joy, while categories associated with life B.C. such as bags and high heels are rising again, global uncertainty notwithstanding.
'If early lockdown saw consumer confidence falter, and preferences pivot towards loungewear and activewear, the third quarter of the year painted a sunnier picture, all things considered. A greater proportion of spending is happening online, there is still a bias towards less formal styles, and brands which lack a distinctive personality are suffering.'
Here are the top 10 most wanted designer fashion buys in the world right now, according to Lyst:
1. Telfar shopping bag
2. Marine Serre crescent moon stretch top
3. Jacquemus Le Bob bucket hat
5. House of Sunny Hockney dress
7. Ganni leather balloon sleeve dress
8. Chanel pre-owned classic double flap bag
9. Grateful Dead x Chinatown Market x Crocs tie-dye clogs
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