12 Perfect (and Perfectly Affordable) Looks From The Frugality

Emma Spedding

If you tire of seeing outfits on Instagram that you could never afford, there's one influencer we always lean on for wallet-friendly outfit ideas: Alex Stedman is a fashion stylist who launched her blog The Frugality to show how she makes practical styling choices.

"I live off every penny I earn—my wage goes towards my mortgage, bills, travel and food," she explains on her blog. "But I don't set my sights low. I still want to look stylish every day. I still want Hay chairs for my house and a Gucci bag to carry my wares. I'm just sensible with money where I can be to afford the luxuries."

It's an attitude that's in line with the way most of us actually approach shopping, and every outfit on her blog and Instagram page is actually attainable in comparison to the rest of the influencer world. The majority of her wardrobe is from the high street, so she's the one to follow to discover the best new items from Topshop, Mango and & Other Stories.

She's also a dab-hand at rewearing her pieces time and time again, too, meaning the cost per wear of her wardrobe must be around £0.01. Keep scrolling to see 12 of Alex's winning affordable outfit ideas.

Style Notes: You'll often see Alex sporting a pair of timeless jeans. Throw in a knit, bejewelled shoes and a bougie hair slide and we're in off-duty heaven. 

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& Other Stories Straight Mid Rise Jeans (£59)

Style Notes: Alex is a big fan of knitwear (as you'll see below and above). Invest in a decent jumper, however, and you'll wear it all the time. 

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Iris & Ink Iona Cable-Knit Cashmere Sweater (£275)

Style Notes: One thing Alex is exceptional at is finding great basics that look expensive, such as this striped shirt. 

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H&M Long-Sleeved Blouse (£18)

Style Notes: Forever a fan of all-in-ones that take next-to-no effort to style, we've seen Alex sport plenty on her Instagram feed. This khaki number is easily one of our favourites. 

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Topshop Khaki Utility Boiler Suit (£59)

Style Notes: A few staple coats are always important to have on hand for when you need to wrap up warm. Case in point? This grey checked piece. 

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Zara Check Coat With Belt (£159)

Style Notes: While much of Alex's wardrobe is made up of red, blue and neutral tones, she's not afraid to embrace bright hues either. This Next number may be sold out, but you can shop a dead ringer below. 

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Ganni Julliard Striped Mohair and Wool-Blend Sweater (£195)

Style Notes: Flared jeans are back in. Make them look even chicer with a pair of flats à la Alex. 

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Marni Embellished Satin Slipper (£202)

Style Notes: Sometimes a printed dress and Veja sneakers is all you need to be comfy and look a million bucks. 

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Veja Esplar White Leather Trainers (£95)

Style Notes: Another classic item Alex often wears is a pair of black boots. Go for one with a bit of heel to make jeans, a jumper and a coat feel smart.

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Mango Heel Leather Ankle Boot (£60)

Style Notes: Tweed blazers and jeans are often spotted in Alex's repertoire, but we particularly love her mix 'n' match approach to styling them here. We love the great Wood/Grey wicker bag, ASOS baker-boy hat and Mango flats.

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& Other Stories Hourglass Houndstooth Blazer (£135)

Style Notes: For a finished look, invest in a black bag to give your whole outfit polish. While Alex is not opposed to a Gucci bag, you can always try a more affordable option from Charles & Keith. 

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Charles & Keith Croc-Effect Chain Strap Crossbody Bag (£69)

Style Notes: Alex isn't immune to the draw of a cult purchase such as this Bella Freud jumper. Trust us—you'll want to wear it all the time. 

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Bella Freud 1970 Sweater (£295)

Next up, the biggest spring/summer 2020 fashion trends you need to know. 

This piece was published at an earlier date and has since been updated. 

This article originally appeared on Who What Wear

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