There's power in beauty
When social injustices like the death of George Floyd take place, it's a stark wake-up call that things still need to change, and desperately. In times like these, it's understandable that beauty can feel like a frivolous and frankly inappropriate part of our lives to consider, let alone care about. But, it's also important to remember that there is power in beauty. More than just dramatic Instagram makeovers and DIY hair cutting tutorials, beauty is a conversation starter, a social unifier, a record of our cultural history and, most importantly, has the power to incite change.
More than just performative support, these are the beauty brands putting their money where their mouth is to further the Black Lives Matter movement and end institutionalised racism in the UK and globally.