Advertisement
Tried & Tested:

I tried five John Lewis spring dresses and can see why they're selling out so fast

Plus, you can currently get 20% off all dresses for a limited time only.

The 10 Hottest Products We All Bought During Lockdown And Where To Shop Them

  • <p>If you’re one of the lucky ones to have had the chance to fill lockdown days by baking banana bread, <a href="https://www.elle.com/uk/life-and-culture/culture/g32460844/best-movies-netflix/" rel="nofollow noopener" target="_blank" data-ylk="slk:watching Netflix;elm:context_link;itc:0;sec:content-canvas" class="link ">watching Netflix</a>, chatting to friends on <a href="https://www.elle.com/uk/life-and-culture/culture/a31987634/video-conferencing-tweets-coronavirus/" rel="nofollow noopener" target="_blank" data-ylk="slk:Zoom;elm:context_link;itc:0;sec:content-canvas" class="link ">Zoom</a> and shopping, then this might interest you. We might not have had anywhere to go other than our local park for our daily walk, but that didn’t stop us online shopping to pass the hours. And according to global fashion search platform Lyst, we were all buying a lot of similar products.</p><p>This week, Lyst have released their latest edition of <a href="https://www.lyst.co.uk/data/the-lyst-index/q220/" rel="nofollow noopener" target="_blank" data-ylk="slk:The Lyst Index;elm:context_link;itc:0;sec:content-canvas" class="link ">The Lyst Index</a> and it shines a light on how shopping habits changed from April to June this year. So what have we all been buying?</p><p>As office workers began working from home, Nike reported a 75% increase in digital sales and had a 105% increase in demand for <a href="https://www.elle.com/uk/fashion/what-to-wear/articles/g31236/best-loungewear-tops-trousers-robes-to-buy-now/" rel="nofollow noopener" target="_blank" data-ylk="slk:loungewear;elm:context_link;itc:0;sec:content-canvas" class="link ">loungewear </a>and activewear. If we were using the sofa as an office, we wanted to be comfy. </p><p>Red carpets were cancelled, so where did we all turn to for our fashion inspo? Instagram of course. This meant page views for Cult Gaia’s Serita dress spiked 236% in June, thanks to Rosie Huntington-Whiteley and influencer Camille Charrière and it thus became one of the top 10 items bought in lockdown. </p><p>Unsurprisingly, global demand for <a href="https://www.elle.com/uk/fashion/g32461591/where-buy-face-masks/" rel="nofollow noopener" target="_blank" data-ylk="slk:face masks;elm:context_link;itc:0;sec:content-canvas" class="link ">face masks</a> was up nearly 450% from the previous three months. Many labels released their own, but it was Marine Serre’s moon-print face mask that came out on top as the most wanted women's mask over the last three months.</p><p>So, what else were we all searching for and buying during lockdown? Read on for the top 10 items...<br> </p>
    1/11

    The 10 Hottest Products We All Bought During Lockdown And Where To Shop Them

    If you’re one of the lucky ones to have had the chance to fill lockdown days by baking banana bread, watching Netflix, chatting to friends on Zoom and shopping, then this might interest you. We might not have had anywhere to go other than our local park for our daily walk, but that didn’t stop us online shopping to pass the hours. And according to global fashion search platform Lyst, we were all buying a lot of similar products.

    This week, Lyst have released their latest edition of The Lyst Index and it shines a light on how shopping habits changed from April to June this year. So what have we all been buying?

    As office workers began working from home, Nike reported a 75% increase in digital sales and had a 105% increase in demand for loungewear and activewear. If we were using the sofa as an office, we wanted to be comfy.

    Red carpets were cancelled, so where did we all turn to for our fashion inspo? Instagram of course. This meant page views for Cult Gaia’s Serita dress spiked 236% in June, thanks to Rosie Huntington-Whiteley and influencer Camille Charrière and it thus became one of the top 10 items bought in lockdown.

    Unsurprisingly, global demand for face masks was up nearly 450% from the previous three months. Many labels released their own, but it was Marine Serre’s moon-print face mask that came out on top as the most wanted women's mask over the last three months.

    So, what else were we all searching for and buying during lockdown? Read on for the top 10 items...

    INSTAGRAM
  • <p>£89</p><p><a class="link " href="https://go.redirectingat.com?id=127X1599956&url=https%3A%2F%2Fuk.missoma.com%2Fproducts%2Flucy-williams-gold-chunky-entwine-hoops%3Fcurrency%3DGBP%26country%3DUK&sref=https%3A%2F%2Fwww.elle.com%2Fuk%2Ffashion%2Fg33465996%2Ftop-10-hottest-products-lockdown%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:SHOP NOW;elm:context_link;itc:0;sec:content-canvas">SHOP NOW</a></p>
    2/11

    1) Missoma X Lucy Williams Gold Chunky Entwine Hoops

    £89

    SHOP NOW

    MISSOMA
  • <p>£188</p><p><a class="link " href="https://go.redirectingat.com?id=127X1599956&url=https%3A%2F%2Fwww.matchesfashion.com%2Fproducts%2FLoewe-Medium-woven-basket-bag-1244912&sref=https%3A%2F%2Fwww.elle.com%2Fuk%2Ffashion%2Fg33465996%2Ftop-10-hottest-products-lockdown%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:SHOP NOW;elm:context_link;itc:0;sec:content-canvas">SHOP NOW</a></p>
    3/11

    2) LOEWE Medium Woven Basket Bag

    £188

    SHOP NOW

    MATCHES FASHION
  • Keep up to speed at a glance with the Top 10 daily stories

    Yahoo News is better in the app

    Keep up to speed at a glance with the Top 10 daily stories

  • <p>£38.47</p><p><a class="link " href="https://go.redirectingat.com?id=127X1599956&url=https%3A%2F%2Fwww.nike.com%2Fgb%2Ft%2Fnikecourt-victory-tennis-skirt-l77dcx&sref=https%3A%2F%2Fwww.elle.com%2Fuk%2Ffashion%2Fg33465996%2Ftop-10-hottest-products-lockdown%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:SHOP NOW;elm:context_link;itc:0;sec:content-canvas">SHOP NOW</a></p>
    4/11

    3) Nike Court Victory Tennis Skirt

    £38.47

    SHOP NOW

    NIKE
  • <p>£60</p><p><a class="link " href="https://go.redirectingat.com?id=127X1599956&url=https%3A%2F%2Fwww.office.co.uk%2Fview%2Fproduct%2Foffice_catalog%2F2%2C60%2F1578504048070%3Fgclid%3DCjwKCAjw34n5BRA9EiwA2u9k36i7P_7tXnBWMAEKkLtlZPYR49CP_o7PJdJv_WOMxTG5bZj-V_PkvRoCTusQAvD_BwE&sref=https%3A%2F%2Fwww.elle.com%2Fuk%2Ffashion%2Fg33465996%2Ftop-10-hottest-products-lockdown%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:SHOP NOW;elm:context_link;itc:0;sec:content-canvas">SHOP NOW</a></p>
    5/11

    4) Birkenstock Arizona Two Strap Sandals

    £60

    SHOP NOW

    OFFICE
  • <p>£75</p><p><a class="link " href="https://go.redirectingat.com?id=127X1599956&url=https%3A%2F%2Fwww.farfetch.com%2Fuk%2Fshopping%2Fwomen%2Ffrankie-shop-eva-padded-t-shirt-item-15304948.aspx%3Fsize%3D20%26storeid%3D9359%26pup_e%3D3337%26pup_cid%3D206008%26pup_id%3D15304948-83%26pid%3Dgoogle_search%26af_channel%3DSearch%26c%3D2069273465%26af_c_id%3D2069273465%26af_keywords%3Daud-296930551369%253Apla-416870687995%26af_adset_id%3D77928495338%26af_ad_id%3D61200188616%26af_sub1%3D119354904%26af_sub5%3D15304948-83%26is_retargeting%3Dtrue%26shopping%3Dyes%26gclid%3DCjwKCAjw34n5BRA9EiwA2u9k3_3m46WYFZgD3jXedDtvbBzG2nw_Ok1cANDAu1478CBhmn9TSEHN_hoC4VIQAvD_BwE&sref=https%3A%2F%2Fwww.elle.com%2Fuk%2Ffashion%2Fg33465996%2Ftop-10-hottest-products-lockdown%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:SHOP NOW;elm:context_link;itc:0;sec:content-canvas">SHOP NOW</a></p>
    6/11

    5) Frankie Shop Eva T-Shirt

    £75

    SHOP NOW

    FRANKIE SHOP
  • Keep up to speed at a glance with the Top 10 daily stories

    Yahoo News is better in the app

    Keep up to speed at a glance with the Top 10 daily stories

  • <p>£365</p><p><a class="link " href="https://go.redirectingat.com?id=127X1599956&url=https%3A%2F%2Fcultgaia.com%2Fproducts%2Fserita-dress-sand&sref=https%3A%2F%2Fwww.elle.com%2Fuk%2Ffashion%2Fg33465996%2Ftop-10-hottest-products-lockdown%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:SHOP NOW;elm:context_link;itc:0;sec:content-canvas">SHOP NOW</a></p>
    7/11

    6) Cult Gaia Serita Dress

    £365

    SHOP NOW

    .
  • <p>£30</p><p><a class="link " href="https://go.redirectingat.com?id=127X1599956&url=https%3A%2F%2Fwww.asos.com%2Fcalvin-klein%2Fcalvin-klein-modern-cotton-bralette%2Fprd%2F3932171&sref=https%3A%2F%2Fwww.elle.com%2Fuk%2Ffashion%2Fg33465996%2Ftop-10-hottest-products-lockdown%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:SHOP NOW;elm:context_link;itc:0;sec:content-canvas">SHOP NOW</a></p>
    8/11

    7) Calvin Klein Bralette

    £30

    SHOP NOW

    CALVIN KLEIN
  • <p>£670</p><p><a class="link " href="https://go.redirectingat.com?id=127X1599956&url=https%3A%2F%2Fwww.mytheresa.com%2Fen-gb%2Fprada-belted-high-rise-nylon-shorts-1565041.html%3Fgclid%3DCjwKCAjw34n5BRA9EiwA2u9k30hL6YqvxKTQdFlaXmRBR6lHLOB_RNxdqbUuKIWH_g4phZzV9QsUBRoCe_sQAvD_BwE%26ef_id%3DCjwKCAjw34n5BRA9EiwA2u9k30hL6YqvxKTQdFlaXmRBR6lHLOB_RNxdqbUuKIWH_g4phZzV9QsUBRoCe_sQAvD_BwE%253AG%253As&sref=https%3A%2F%2Fwww.elle.com%2Fuk%2Ffashion%2Fg33465996%2Ftop-10-hottest-products-lockdown%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:SHOP NOW;elm:context_link;itc:0;sec:content-canvas">SHOP NOW</a></p>
    9/11

    8) Prada Shorts

    £670

    SHOP NOW

    PRADA
  • Keep up to speed at a glance with the Top 10 daily stories

    Yahoo News is better in the app

    Keep up to speed at a glance with the Top 10 daily stories

  • <p>$250USD</p><p><a class="link " href="https://www.airinum.com/products/urban-air-mask-2-0-limited-marine-serre" rel="nofollow noopener" target="_blank" data-ylk="slk:SHOP NOW;elm:context_link;itc:0;sec:content-canvas">SHOP NOW</a></p>
    10/11

    9) Marine Serre X R-pur Face Mask

    $250USD

    SHOP NOW

    .
  • <p>£14.99</p><p><a class="link " href="https://go.redirectingat.com?id=127X1599956&url=https%3A%2F%2Fwww2.hm.com%2Fen_gb%2Fproductpage.0857571001.html&sref=https%3A%2F%2Fwww.elle.com%2Fuk%2Ffashion%2Fg33465996%2Ftop-10-hottest-products-lockdown%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:SHOP NOW;elm:context_link;itc:0;sec:content-canvas">SHOP NOW</a></p>
    11/11

    10) H&M Puff-Sleeve Dress

    £14.99

    SHOP NOW

    .
<p>If you’re one of the lucky ones to have had the chance to fill lockdown days by baking banana bread, <a href="https://www.elle.com/uk/life-and-culture/culture/g32460844/best-movies-netflix/" rel="nofollow noopener" target="_blank" data-ylk="slk:watching Netflix;elm:context_link;itc:0;sec:content-canvas" class="link ">watching Netflix</a>, chatting to friends on <a href="https://www.elle.com/uk/life-and-culture/culture/a31987634/video-conferencing-tweets-coronavirus/" rel="nofollow noopener" target="_blank" data-ylk="slk:Zoom;elm:context_link;itc:0;sec:content-canvas" class="link ">Zoom</a> and shopping, then this might interest you. We might not have had anywhere to go other than our local park for our daily walk, but that didn’t stop us online shopping to pass the hours. And according to global fashion search platform Lyst, we were all buying a lot of similar products.</p><p>This week, Lyst have released their latest edition of <a href="https://www.lyst.co.uk/data/the-lyst-index/q220/" rel="nofollow noopener" target="_blank" data-ylk="slk:The Lyst Index;elm:context_link;itc:0;sec:content-canvas" class="link ">The Lyst Index</a> and it shines a light on how shopping habits changed from April to June this year. So what have we all been buying?</p><p>As office workers began working from home, Nike reported a 75% increase in digital sales and had a 105% increase in demand for <a href="https://www.elle.com/uk/fashion/what-to-wear/articles/g31236/best-loungewear-tops-trousers-robes-to-buy-now/" rel="nofollow noopener" target="_blank" data-ylk="slk:loungewear;elm:context_link;itc:0;sec:content-canvas" class="link ">loungewear </a>and activewear. If we were using the sofa as an office, we wanted to be comfy. </p><p>Red carpets were cancelled, so where did we all turn to for our fashion inspo? Instagram of course. This meant page views for Cult Gaia’s Serita dress spiked 236% in June, thanks to Rosie Huntington-Whiteley and influencer Camille Charrière and it thus became one of the top 10 items bought in lockdown. </p><p>Unsurprisingly, global demand for <a href="https://www.elle.com/uk/fashion/g32461591/where-buy-face-masks/" rel="nofollow noopener" target="_blank" data-ylk="slk:face masks;elm:context_link;itc:0;sec:content-canvas" class="link ">face masks</a> was up nearly 450% from the previous three months. Many labels released their own, but it was Marine Serre’s moon-print face mask that came out on top as the most wanted women's mask over the last three months.</p><p>So, what else were we all searching for and buying during lockdown? Read on for the top 10 items...<br> </p>
<p>£89</p><p><a class="link " href="https://go.redirectingat.com?id=127X1599956&url=https%3A%2F%2Fuk.missoma.com%2Fproducts%2Flucy-williams-gold-chunky-entwine-hoops%3Fcurrency%3DGBP%26country%3DUK&sref=https%3A%2F%2Fwww.elle.com%2Fuk%2Ffashion%2Fg33465996%2Ftop-10-hottest-products-lockdown%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:SHOP NOW;elm:context_link;itc:0;sec:content-canvas">SHOP NOW</a></p>
<p>£188</p><p><a class="link " href="https://go.redirectingat.com?id=127X1599956&url=https%3A%2F%2Fwww.matchesfashion.com%2Fproducts%2FLoewe-Medium-woven-basket-bag-1244912&sref=https%3A%2F%2Fwww.elle.com%2Fuk%2Ffashion%2Fg33465996%2Ftop-10-hottest-products-lockdown%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:SHOP NOW;elm:context_link;itc:0;sec:content-canvas">SHOP NOW</a></p>
<p>£38.47</p><p><a class="link " href="https://go.redirectingat.com?id=127X1599956&url=https%3A%2F%2Fwww.nike.com%2Fgb%2Ft%2Fnikecourt-victory-tennis-skirt-l77dcx&sref=https%3A%2F%2Fwww.elle.com%2Fuk%2Ffashion%2Fg33465996%2Ftop-10-hottest-products-lockdown%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:SHOP NOW;elm:context_link;itc:0;sec:content-canvas">SHOP NOW</a></p>
<p>£60</p><p><a class="link " href="https://go.redirectingat.com?id=127X1599956&url=https%3A%2F%2Fwww.office.co.uk%2Fview%2Fproduct%2Foffice_catalog%2F2%2C60%2F1578504048070%3Fgclid%3DCjwKCAjw34n5BRA9EiwA2u9k36i7P_7tXnBWMAEKkLtlZPYR49CP_o7PJdJv_WOMxTG5bZj-V_PkvRoCTusQAvD_BwE&sref=https%3A%2F%2Fwww.elle.com%2Fuk%2Ffashion%2Fg33465996%2Ftop-10-hottest-products-lockdown%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:SHOP NOW;elm:context_link;itc:0;sec:content-canvas">SHOP NOW</a></p>
<p>£75</p><p><a class="link " href="https://go.redirectingat.com?id=127X1599956&url=https%3A%2F%2Fwww.farfetch.com%2Fuk%2Fshopping%2Fwomen%2Ffrankie-shop-eva-padded-t-shirt-item-15304948.aspx%3Fsize%3D20%26storeid%3D9359%26pup_e%3D3337%26pup_cid%3D206008%26pup_id%3D15304948-83%26pid%3Dgoogle_search%26af_channel%3DSearch%26c%3D2069273465%26af_c_id%3D2069273465%26af_keywords%3Daud-296930551369%253Apla-416870687995%26af_adset_id%3D77928495338%26af_ad_id%3D61200188616%26af_sub1%3D119354904%26af_sub5%3D15304948-83%26is_retargeting%3Dtrue%26shopping%3Dyes%26gclid%3DCjwKCAjw34n5BRA9EiwA2u9k3_3m46WYFZgD3jXedDtvbBzG2nw_Ok1cANDAu1478CBhmn9TSEHN_hoC4VIQAvD_BwE&sref=https%3A%2F%2Fwww.elle.com%2Fuk%2Ffashion%2Fg33465996%2Ftop-10-hottest-products-lockdown%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:SHOP NOW;elm:context_link;itc:0;sec:content-canvas">SHOP NOW</a></p>
<p>£365</p><p><a class="link " href="https://go.redirectingat.com?id=127X1599956&url=https%3A%2F%2Fcultgaia.com%2Fproducts%2Fserita-dress-sand&sref=https%3A%2F%2Fwww.elle.com%2Fuk%2Ffashion%2Fg33465996%2Ftop-10-hottest-products-lockdown%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:SHOP NOW;elm:context_link;itc:0;sec:content-canvas">SHOP NOW</a></p>
<p>£30</p><p><a class="link " href="https://go.redirectingat.com?id=127X1599956&url=https%3A%2F%2Fwww.asos.com%2Fcalvin-klein%2Fcalvin-klein-modern-cotton-bralette%2Fprd%2F3932171&sref=https%3A%2F%2Fwww.elle.com%2Fuk%2Ffashion%2Fg33465996%2Ftop-10-hottest-products-lockdown%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:SHOP NOW;elm:context_link;itc:0;sec:content-canvas">SHOP NOW</a></p>
<p>£670</p><p><a class="link " href="https://go.redirectingat.com?id=127X1599956&url=https%3A%2F%2Fwww.mytheresa.com%2Fen-gb%2Fprada-belted-high-rise-nylon-shorts-1565041.html%3Fgclid%3DCjwKCAjw34n5BRA9EiwA2u9k30hL6YqvxKTQdFlaXmRBR6lHLOB_RNxdqbUuKIWH_g4phZzV9QsUBRoCe_sQAvD_BwE%26ef_id%3DCjwKCAjw34n5BRA9EiwA2u9k30hL6YqvxKTQdFlaXmRBR6lHLOB_RNxdqbUuKIWH_g4phZzV9QsUBRoCe_sQAvD_BwE%253AG%253As&sref=https%3A%2F%2Fwww.elle.com%2Fuk%2Ffashion%2Fg33465996%2Ftop-10-hottest-products-lockdown%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:SHOP NOW;elm:context_link;itc:0;sec:content-canvas">SHOP NOW</a></p>
<p>$250USD</p><p><a class="link " href="https://www.airinum.com/products/urban-air-mask-2-0-limited-marine-serre" rel="nofollow noopener" target="_blank" data-ylk="slk:SHOP NOW;elm:context_link;itc:0;sec:content-canvas">SHOP NOW</a></p>
<p>£14.99</p><p><a class="link " href="https://go.redirectingat.com?id=127X1599956&url=https%3A%2F%2Fwww2.hm.com%2Fen_gb%2Fproductpage.0857571001.html&sref=https%3A%2F%2Fwww.elle.com%2Fuk%2Ffashion%2Fg33465996%2Ftop-10-hottest-products-lockdown%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:SHOP NOW;elm:context_link;itc:0;sec:content-canvas">SHOP NOW</a></p>
Elle

From Cult Gaia dresses to Missoma earrings, how many of the top ten did you buy?

From ELLE