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The 1 website that needs to be on your radar if you wear glasses (plus, how to get 30% off new frames!)

Updated ·4-min read

This article is brought to you by EyeBuyDirect and created by In The Know’s commerce team. If you decide to purchase products through the links below, we may receive a commission. Pricing and availability are subject to change.

Whether you wear eyeglasses or not, heading to the optometrist to have your eyes checked every year is essential. Doctors check for more than just vision loss, you know? During those annual appointments, an optometrist is also monitoring the overall health of your eye, so if you haven’t been in a while, it’s time to add that to your to-do list.

One thing you don’t need to do at your annual eye exam? Feel pressured into buying pricey frames and lenses at the front of the doctor’s office. The convenience may be tempting, but buying your prescription eyeglasses and/or sunglasses online could save you serious money.

One of my favorite places to score stylish, durable, high-quality glasses online is EyeBuyDirect. Right now, you can use code ITK30* to save 30% on your order of $65 or more through Oct. 15. The frames at EyeBuyDirect are already really affordable, and this code will drop the prices even further!

I actually have six different styles from the retailer — that’s how good they are. As someone who has spent hundreds of dollars on designer frames with lenses with all the bells and whistles from an IRL store, I can tell you hands down that the eyeglasses and sunglasses you can buy online at EyeBuyDirect are just as good (if not better).

Of course, buying glasses online can feel daunting if you’ve never done it before. After all, you want to know the glasses will look good with your face shape and skin tone before you commit. Fortunately, EyeBuyDirect has several different options that make choosing the right style for you easy.

First, there’s the virtual try-on tool, which is what I always use. While some virtual try-ons don’t really give you an accurate rendering, EyeBuyDirect’s tool is top-notch. Just make sure you upload or take a picture of yourself with good lighting, and you can get a good sense of how different glasses will look on you.

If, for some reason, you order a pair of frames you ultimately don’t love, EyeBuyDirect has an amazing return policy. If you’re unhappy with your purchase, you have three months to request a return or exchange, and you can manage the entire process in your EyeBuyDirect online account.

If you’re wondering why I have six pairs of eyeglasses, it’s because I think of them as accessories. I like to switch them up depending on my outfit, and shopping at EyeBuyDirect makes it easy because the prices are so affordable. I don’t think I’ve ever paid more than $100 for eyeglasses from EyeBuyDirect, and that includes lenses that are extra thin and treated with a coating that protects my eyes from blue light. I don’t know about you, but I’ve never been able to get a pair of prescription eyeglasses in an actual store for this price.

Me and my mini me in our matching Morning and Little Morning frames.
Me and my mini me in our matching Morning and Little Morning frames.

Right now, EyeBuyDirect has more than 1,800 frames to choose from for women, men and children. When you're shopping, you can sort and filter the options based on the size of the frames, the color, the shape and more. Check out a few of the brand's most popular styles below.

Ginkgo Round Warm Tortoise Eyeglasses, $59

$59 at EyeBuyDirect

These stylish Ginkgo frames are part of EyeBuyDirect's eco-friendly 5 To See collection. Believe it or not, they are made from recycled materials!

St Michel Round Golden Eyeglasses, $35

$35 at EyeBuyDirect

Wire frame glasses are coming back into style in a major way right now. These St Michel Round Golden Eyeglasses are an EyeBuyDirect best seller — and they look good on many face shapes.

Romy Square Ivory Tortoise Eyeglasses, $42

$42 at EyeBuyDirect

If you like the look of oversized, chunky frames, then these Romy Square Ivory Tortoise Eyeglasses are for you.

Movement Square Rose Gold Eyeglasses, $18 (Orig. $35)

$18 $35 at EyeBuyDirect

Available in gold, rose gold and red, these Movement Square Rose Gold Eyeglasses get 4.9 out of 5 stars from EyeBuyDirect shoppers.

Morning Round Gray Clear Eyeglasses, $39

$39 at EyeBuyDirect

As shown in the photo above, both my daughter and I own these Morning Round Gray Clear Eyeglasses. Mine are the adult version, and hers are the Little Morning style.

* Offer cannot be combined with any other coupons or discounts. Maximum 6 frames per order. Offer subject to adjustment due to

* Offer cannot be combined with any other coupons or discounts. Maximum 6 frames per order. Offer subject to adjustment due to modifications, returns, cancellations, and exchanges. On all orders above $65. Coupon is not available for frames of Ray-Ban, Oakley, ARNETTE or Vogue eyewear.

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